Good Things Come To Those Who Wait... With all else being equal (reasonably stable gas prices & economy), the more people wait to buy a 2010, the faster the prices will come off MSRP and the lower they will be - you can count on that. Imagine if no one bought the 2010, how long do you think it would take for dealers to quit trying to add unwanted dealer options and/or dealer markups? That won't happen of course, and more power to those who choose to pay MSRP or more to have one NOW, but the more people wait, the sooner prices will be better. Don't get me wrong, dealers should try to get as much as possible for their cars when they have a hot seller/model in demand, I DO NOT begrudge them that. When they have a slow seller they have to discount heavily to move, buyers don't feel sorry for them and offer to pay more. Turnabout is fair play... I am going to wait for several months in the hopes of getting what I want for $1000 under MSRP. If it doesn't happen and I end up paying MSRP, what have I lost? Not being among the first with a Prius is a tiny price to pay for the chance to save $1000 or more, I can put the extra money to good use. From yesterday's related thread.