Neuro Linguistic Programing and the GOPs use of it.

From a Thom Hartman article:

"At the same time NLP was being used for therapy and to enhance communications, the dark side of the force was getting aggressive. Newt Gingrich in particular -- skilled in these techniques -- was working with Republican leaders and conservatives in the media to frame the word "liberal" as something akin to "traitor," an effort that ultimately led to his infamous "secret" memo to GOP leaders titled "Language: A Key Mechanism of Control."

As FAIR (Fairness and Accuracy in Reporting) notes, Newt wrote, "Often we search hard for words to help us define our opponents. ... Apply these [words] to the opponent, their record, proposals and their party.

"Decay... failure (fail)... collapse(ing)... deeper... crisis... urgent(cy)... destructive... destroy... sick... pathetic... lie... liberal... they/them... unionized bureaucracy... ‘compassion’ is not enough... betray... consequences... limit(s)... shallow... traitors... sensationalists...endanger... coercion... hypocrisy... radical... threaten... devour... waste... corruption... incompetent... permissive attitudes... destructive... impose... self-serving... greed... ideological... insecure... anti-(issue): flag, family, child, jobs... pessimistic... excuses... intolerant... stagnation... welfare... corrupt... selfish... insensitive... status quo... mandate(s)... taxes... spend(ing)... shame... disgrace... punish (poor...)... bizarre... cynicism... cheat... steal... abuse of power... machine... bosses... obsolete... criminal rights... red tape... patronage."

On the other hand, FAIR notes, Newt suggested that Republicans should also "memorize as many as possible" of the following "Positive Governing Words" to apply to any reference to Republicans or GOP efforts:

"Share... change... opportunity... legacy... challenge... control... truth... moral... courage... reform... prosperity... crusade... movement... children... family... debate... compete... active(ly)... we/us/our... candid(ly)... humane... pristine... provide... liberty... commitment... principle(d)... unique... duty... precious... premise... care(ing)... tough... listen... learn... help... lead... vision... success... empower(ment)... citizen... activist... mobilize... conflict... light... dream... freedom... peace... rights... pioneer... proud/pride... building... preserve... pro-(issue): flag, children, environment... reform... workfare... eliminate good-time in prison... strength... choice/choose... fair... protect... confident... incentive... hard work... initiative... common sense... passionate."

The result a decade of politicians and talk show hosts memorizing and parroting Newt’s word list is that, in much of the public’s mind, morality and patriotism are associated with conservatives while liberals are thought of in the terms described above."

Regardless of which side of any debate you may be on, watch the the language your opponent uses. It is important to also assess what type of modality you use as well as the modality of your opponent. Are you a visual, auditory or kinesthetic person? While you shouldn't really be trying to WIN a debate, it is often useful to step into the other persons world by using their modality. You may actually learn something useful while you blow hot air.

This may help: