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Poll: Two-thirds of Americans unwilling to pay premium for electric vehicles

Discussion in 'EV (Electric Vehicle) Discussion' started by cwerdna, Oct 18, 2010.

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  1. cwerdna

    cwerdna Senior Member

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    Poll: Two-thirds of Americans unwilling to pay premium for electric vehicles — Autoblog Green


    Hmmm... I wonder what this means for the Volt?

    Market it as an EV, and Americans don't want to pay the price. Market it as a plug-in hybrid and maybe they'll see it as too pricey and too poor in (CS) fuel economy.
  2. PriusSport

    PriusSport senior member

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    Too bad they didn't take that poll when gas was $4 a gallon. The results would have been reversed.
  3. austingreen

    austingreen Senior Member

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    Does that mean that 17% are willing to pay. For the volt that is actually good news, since chevy's goal is 50,000-100,000 cars after the first year of 5000-10000 in america. For the leaf with a goal of 500,000 cars a year it is quite bad news. But actually it isn't news at all as most marketers knew the figures before the polls.
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  4. FL_Prius_Driver

    FL_Prius_Driver Senior Member

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    In this case, polls are entertainment. The future of mass produced electric cars is going to be determined by economics.....and the economics of the next ten years are anyone's guess. It should be noted that the economics will eventually clearly favor electric cars, so some will be smart and get an early (or extremely early) start.
  5. Skoorbmax

    Skoorbmax Senior Member

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    Agree.



    Since when is $5,000 "even a slight"? Are there any journalists left in this country?
  6. fuzzy1

    fuzzy1 Senior Member

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    'Slight' refers to the roughly one-third (actual portion not stated) unwilling to pay even a slight premium, not the smaller portion (17%) willing to pay a large premium.

    I read this as suggesting that potential demand still greatly exceeds near-term supply.
  7. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator Staff Member

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    In my opinion, polls are merely snapshots in time.

    In this case, EVs have a potential market of 33% market share. That's awesome! And that's with relatively affordable gasoline. As others have said, let's repeat the poll every year as the price of gasoline creeps up and up year after year as more and more EV models enter the market.
  8. priuscritter

    priuscritter I am the Stig.

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    it's just like with food. if you want people to eat healthy then you can put a $3 salad next to a $1 cheeseburger. it's expected that new technology will cost more for a while, but look at the prius. you can get one very reasonably priced now.
  9. Felt

    Felt Active Member

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    I am not surprised by the outcome, but as mentioned above, polls are for entertainment.

    Eventually, and possibly sooner than later, we will all be paying a higher price ... especially as more EV's take to the roads. The price will be in the form of taxes ..... with deminished income from gasoline taxes, states and the fed will find other ways to collect revenue. Imagine the difficulty in assessing a fair and accurate mileage tax.

    Another aspect that I have not read anyone mentioning .... not only is the Volt a very pricy vehicle to purchase ..... but the higher personal property tax will have an additional impact year after year. Might government assess higher taxes on EV's to offset lost gasoline revenue???
  10. macmaster05

    macmaster05 Senor Member

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    Yawnnnnn...Volt sales will demographically look exactly the same as the Prius. Expect a modicum of affluent buyers, however, because most people who wanted a hybrid already own a Prius. Only the zealots (maybe I can name a few on this forum) will be likely to buy one.
  11. austingreen

    austingreen Senior Member

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    If you check out hybrid sales they are less than 3%. Volt sales will provide a younger demographic than the prius, and will the driver will have a shorter commute than the average anti-volt prius chat commentator. Both Prius and volt projected sales are far lower than surveyed results. I hope that choices increase the portion of the population using more efficient cars.
  12. DaveinOlyWA

    DaveinOlyWA 3rd Time was Solariffic!!

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    omg... u all appear to be under the impression that the average American knows whats good for themselves...

    oh my...
  13. cwerdna

    cwerdna Senior Member

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    Haha... clearly not. I've been noticing more current gen monstrosity class (full-sized and sometimes even extended length versions) here in WA. Of course, as always, they're almost always being driven solo or with minimal cargo and passengers. Sigh... What is wrong w/people?

    If they could only be made illegal to buy unless they had an actual, legitimate need and they were taxed BIG TIME in the form of huge registration fees and having a massive gas guzzler tax apply to them ("light trucks" are all exempt from the gas guzzler tax).
  14. macmaster05

    macmaster05 Senor Member

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    How do you figure that? And don't tell me because the Volt "looks cooler." It's way more expensive than the Prius and just as slow.
  15. caffeinekid

    caffeinekid Duct Tape Extraordinaire

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    What I glean from this poll is that at least 2/3 of Americans are likely UNABLE to buy a car that costs > $20K, let alone with a premium attached. We just had a pretty substantial correction in the amount of "money" floating around out there that has resulted in lost and reduced incomes, savings, retirement...and in many more cases, a likely permanent reduction in standard of living...not to mention a lot of soul searching about finances in general. I believe that people largely like the idea of a clean car just as they like the taste of a gourmet dinner, but all of that is moot. If they can't pay the tab and do everything else that they need to be doing with their money, then they aren't in the market.
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  16. cwerdna

    cwerdna Senior Member

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    So, are you asserting that the other 1/3 is able to afford the "average" new car? I've seen figures of average new cars going for ~$27K now per Are Cars Becoming Less Affordable for the Average American Family? - KickingTires and others.

    It still sometimes blows my mind that the press and people will harp on the "hybrid premium" yet there seem to still be buyers of monstrosity class guzzler SUVs that cost much more. :rolleyes: MSRPs of Chevy Tahoes range from $37 to $53K, w/o options, depending on the trim level. Then you've got even more expensive beasts like Lincoln Navigators and Cadillac Ice Capades...

    I've seen some of the above monstrosities being driven by people who definitely don't look rich or appear to be barely middle class, if even that.
  17. priuscritter

    priuscritter I am the Stig.

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    yes, actually, they do.
  18. priuscritter

    priuscritter I am the Stig.

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    well, that's not really fair. you're argument sounds like you're making the prius and tahoe out to be on a level playing field. if i want a tahoe, a prius simply won't do, and vice versa. you're getting a whole lot more vehicle in a tahoe, so you expect to pay for it. i think the part about paying a premium would be more accurate when comparing vehicles in the same class. like, a hybrid escape vs. a regular escape.
  19. macmaster05

    macmaster05 Senor Member

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    This is a rather ignorant statement. I hate when people purchase luxury cars to try to "buy class" as much as anyone, but you shouldn't judge someone based on what they drive. Otherwise you're giving them exactly what they want. I work with several people who drive awful looking beater cars and earn hundreds of thousands of dollars.
  20. austingreen

    austingreen Senior Member

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    I get there by looking at the prius demographics, which are quite old, I think average age is in the mid 50s. I feel way young on this forum.

    Then I look at the volt projected demographics. Now these could be quite wrong, but you have to ask yourself how many of those old people skewing the prius age up are going to value 17" rims or a smart phone app to precondition the temperature.

    The demographic shift of volt buyers to the pc complainers is even simpler. Most of the complainers talk about driving much further than the average driver. I expect volt buyers will prefer the $350/mo 3 year lease and be rational enough to self select for the car choice. This lease rate should not prevent drivers in there 20s and 30s from buying a phev.

    From the reviews many drivers may prefer the 1 second faster to 60 acceleration and the quieter cabin. When leasing the perceived superior quality of Toyota to gm is less of a factor.
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