Road Warrior

Decades ago, carmakers began naming innovations and accessories to better call attention to them. Dozens of easy-to-tout, memorable descriptives were used in brochures and ads to ensure customers quickly learned the requisite "lingo," and could even recognize and ask for these specific features by their trade names.

Many pioneer names are long forgotten. Studebaker's Startix restarted a stalled engine. Hill-holder, also called Norol, was offered by several automakers who'd gambled on a gadget that kept cars from rolling backward. Bijur's pedal-operated self-oiler (on Packards and Pierce-Arrows) sent a dollop of crankcase oil to selected lubrication fittings.

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