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Toyota launches new advertising campaign: "#1 For A Reason"

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Rybold, Feb 21, 2011.

  1. Rybold

    Rybold globally warmed member

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    Toyota Launches #1 For A Reason Campaign - autoevolution
     
    #1 Rybold, Feb 21, 2011
  2. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    I certainly hope that they also emphasize domestic production.
     
    #2 TonyPSchaefer, Feb 21, 2011
  3. Skoorbmax

    Skoorbmax Senior Member

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    I know. Some people go ape over that and Toyota has a ton of it. The Camry commercials where they follow some lame person and why they're on their 15th Camry don't do a darn thing for me.
     
    #3 Skoorbmax, Feb 21, 2011
  4. The Electric Me

    The Electric Me Go Speed Go!

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    This is some of the Bravado I think was missing from Toyota when Toyota was "under attack" from the media during the recall and fear campaign.

    I'll reserve judgement until I actually see some of the advertising, but in general I think it's a good approach.

    If you have ever watched Patton..with George C. Scott..you'll remember the speech he gives at the begining, proclaiming that Americans love a winner...

    I think that evaluation is true...So I think Toyota reminding people that they are the biggest and the best around...is a good approach...

    A lot better than reminding people how many automobiles they have "fixed"...
     
    #4 The Electric Me, Feb 21, 2011
  5. cproaudio

    cproaudio Speedlock Overrider

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    So where's the commercial?
     
    #5 cproaudio, Feb 21, 2011
  6. a_gray_prius

    a_gray_prius Rare Non-Old-Blowhard Priuschat Member

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    Was it recalled? :pound:
     
    #6 a_gray_prius, Feb 21, 2011
  7. PriusSport

    PriusSport senior member

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    I suspect Toyota made a deliberate decision not to ruffle any political feathers.

    They knew what was going on, and they decided to ride the wave.
     
    #7 PriusSport, Feb 27, 2011
  8. Rybold

    Rybold globally warmed member

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    I've seen several of these commercials now. Main channels, like 4,5,7, etc. Started about a week ago.
     
    #8 Rybold, Feb 27, 2011
  9. Erikon

    Erikon Active Member

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    Seen a couple with the Prius front and center!
     
    #9 Erikon, Feb 28, 2011
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