Toyota model sales order: Camry, Corolla, Prius

Nissan is doing that with the Rogue Classic which is the 1G Rogue with a lower price and is selling alongside the 2G Rogue that just arrived a few months ago.

Ditto the Infiniti G37 selling alongside the Q50 even though the Q50 was supposed to be its replacement but the G was selling so well that Infiniti decided to keep it going.

Going back even further there's the CityGolf and CityJetta (they may not have been sold in the U.S. but they were in Canada). They were the previous generation Golf and Jetta sold at discount prices (started at Cdn$15k while the updated Golf and Jetta started at $23k)

 

Well the Prius is on its 5th year in the current design so it's expected to decline. There have been a slew of new models such as the Accord Hybrid, Camry & Avalon Hybrid, Fusion/MKZ twins and so forth that are enticing potential Prius buyers. There's always the case of "well the Prius is nice but I like the comfort of my old Accord/Camry/Fusion/Altima/Taurus so I'll give up 5-10mpg to get a car I'm familiar with" and so they end up with a different hybrid.


Toyota will definitely have to something interesting in store for the next generation Prius to make people want to make the jump from a 40mpg Camry or 47mpg Accord to a Prius.

Heck up here, a loaded Camry XLE Hybrid ($34,860) costs less than a Prius v Touring + Tech Package ($37,175) and only a tad more than the Prius Liftback ($34,190). Someone who's never experienced DRCC/PCS may say it's a tradeoff to get a bigger, more comfortable and quieter car than to get a noisier Prius even with cool tech toys like the solar roof and DRCC/PCS.