The move to hybrid and electric vehicles is being adopted in greater percentages by white people than African-Americans or Latinos. I get that. But an article today in the Atlanta Post, "an online news site about African-American business news", shows the kind of ignorance and misinformation that gets passed around the African-American community as fact. A few excerpts: First and foremost was the concern about the overall cost of the vehicle. A 2011 Prius ranges from $23,225 to $30,700 while a 2011 Honda Insight will run you around $33,000. Even with the $7,500 federal tax credit, these vehicles are not exactly priced to move. Moreover, the lack of recharging stations in urban areas combined with the cost of regular maintenance and up-keep, which requires ordering special parts from the dealer, pretty much diminishes whatever practical values the vehicle may offer for the everyday user. For the uninformed, the Insight starts at $18,200 and neither the Prius nor the Insight apply to the $7,500 tax credit. Hybrids and electric vehicles have between low to no regular maintenance costs, and urban centers have so far been the focus on charging infrastructure. and later Because we are consumers, we shouldn’t have to conform to a product but rather a product should conform to us. Unfortunately for vehicles like the Prius, the Chevy Volt and the Nissan Leaf, the overall design doesn’t seem to denote high strength and high self-esteem. In short, A Prius with its bugged-eyes and hunched-back are aesthetically challenged. Technically, it is not really the vehicle-makers fault as the body on the Prius has to be shaped that way to package the battery inside the passenger compartment behind the rear seat to keep the battery cool. This paragraph speaks for itself. What the author doesn't seem to get is that the FUD she is spreading in this article is EXACTLY the reason black folks aren't driving advanced tech cars. She answered her own question, and in doing so advanced a stigma that blacks drive expensive, showy cars to feel better about themselves. It's a shame, because like the author notes in one of her more cogent points, African Americans are more likely to be directly effected by environmental issues. Check out the full article here: "Why Aren't Black Folks Driving Electric Vehicles?"