2007 Prius MSRP and Dealer Cost

<div class='quotetop'>QUOTE(Vincent @ Aug 12 2006, 03:14 PM) [snapback]302232[/snapback]</div>

For those who don't want to open the PDF -- or in case the forum has to remove the PDF file (but can keep information it describes):

Model 1224, 5-door liftback, not touring: MSRP is $22,175, and invoice is $20,419
Model 1226, 5-door liftback, touring, MSRP is $23,070, and invoice is $21,171

Option packages for 1224:

FE, 50 State Emissions: $0 MSRP / $0 Dealer
HE, Package #1: $825 MSRP / $659 Dealer; Conflicts: HG,HI,HK,NL,NW
HG, Package #2: $1,175 MSRP / $960 Dealer; Conflicts: HE,HI,HK,NL,NW
Package #3: $2,555 MSRP / $2,018 Dealer; Conflicts: HE,HG,HK,NL,NW
HK, Package #4: $3,180 MSRP / $2,518 Dealer; Conflicts: HE, HG, NL, NW
NL, Package #5: $5,080 MSRP / $4,133 Dealer; Conflicts: HE, HG, HK, NW
NW, Package #6: $6,350 MSRP / $5,149 Dealer; Conflicts: HE, HG, HK, NL

Option packages for 1226:

FE, 50 State Emissions $0 MSRP / $0 Dealer
HE, Package #1 $825 MSRP / $659 Dealer; Conflicts: HG,HI,NM,NR
HG, Package #2 $1,175 MSRP / $960 Dealer; Conflicts: HE,HI,NM,NR
Package #3 $2,555 MSRP / $2,018 Dealer; Conflicts: HE,HG,NM,NR
NM, Package #5 - Touring Edition $4,455 MSRP / $3,633 Dealer; Conflicts: HE, HG, NR
NR, Package #6 - Touring Edition $5,725 MSRP / $4,649 Dealer; Conflicts: HE, HG, NM
TV, Touring Package $0 MSRP / $0 Dealer; Conflicts: Touring Grade Only

HE
Package #1
Package #1: Backup Camera, Smart Key System, AM/FM/CD/MP3 w/6 spkrs

HG
Package #2
Package #2: Vehicle Skid Control, Backup Camera, Smart Key System, AM/FM/CD/MP3 w/6 spkrs

HI
Package #3
Package #3: Backup Camera, Smart Key System, JBL Premium AM/FM/CD Changer/MP3/Bluetooth w/9 spkrs, Vehicle Skid Control, Security Alarm, Homelink

HK
Package #4
Package #4: Backup Camera, Smart Key System, JBL Premium AM/FM/CD Changer/MP3/Bluetooth w/9 spkrs, Vehicle Skid Control, Security Alarm, Homelink, HID Headlamps (standard on Touring model), Fog Lamps

NL
Package #5
Package #6: Backup Camera, Smart Key System, JBL Premium AM/FM/CD Changer/MP3/Bluetooth w/9 spkrs, Vehicle Skid Control, Security Alarm, Homelink, HID Headlamps, Fog Lamps, Nav System
(Yes, this #5 / #6 problem was in the original document)

NM
Package #5 - Touring Edition
Package #5 - Touring Edition: Backup Camera, Smart Key System, JBL Premium AM/FM/CD Changer/MP3/Bluetooth w/9 spkrs, Vehicle Skid Control, Security Alarm, Homelink, Nav System

NR
Package #6 - Touring Edition
Package #6 - Touring Edition: Backup Camera, Smart Key System, JBL Premium AM/FM/CD Changer/MP3/Bluetooth w/9 spkrs, Vehicle Skid Control, Security Alarm, Homelink, Nav System, Leather Steering Wheel & Seat

NW
Package #6
Package #6: Backup Camera, Smart Key System, JBL Premium AM/FM/CD Changer/MP3/Bluetooth w/9 spkrs, Vehicle Skid Control, Security Alarm, Homelink, HID Headlamps, Fog Lamps, Nav System, Leather Steering Wheel & Seat

TV
Touring Package
Touring Package

 

Thank you very much for the information. There is a $3100 difference between MSRP and Dealer's Invoice for the Touring Edition with Package #6. My question is: given the popularity of Prius, is it possible to get any price that is lower than MSRP? Has anyone done it? Are dealers charing higher than MRSP? We know for many other cars (or any merchandise for that matter), most people don't pay MSRP. Thanks for your thoughts.

 

Just wait until the tax credits expire -- then you'll see deals for less than MSRP I'll bet.

 

I don't know what the case will be with the 2007 MY, but I picked up my 2006 Mag Gray this afternoon and paid $200 off MSRP...not a lot, but better than the 'over MSRP' prices so many other dealers wanted.

 

xxx