2010 Prius TV spot

Ridiculous add. It has just put the Prius right back in the "tree hugger hippie car" category. Also this add does nothing to show the cars new features. It will look like a carryover model to most people. This add is probably just a short term teaser add before the cars hits dealerships. At least this add won't sell cars which means more for us. Yeaaaaaaa.

 

>> SUV's make a lot of money (for Toyota)

the Prius is a loss leader (& some get a warm fuzzy in their Prius)

 

I vote Tideland Prius as Toyota's new marketing director. :clap2::hail::hand:

 

Green isn't going to work in mid America or your average car buyer. A more mainstream Ad with an emphasis on value, technology, and pricing would have much more appeal and a better comparison to the Honda Insight.

 

I did not like the add. As a previous driver of mini vans hopeing to get better gas mileage and do my bit to get the U.S. oil independent it did not appeal to me. Switching from mini vans to a prius hatchback people want to see (imo) a vehicle that gets good gas mileage and also can haul all the things that a young family or sports active couple hauls around. I am still buying a Prius but the insight add appeals to the young families hauling stuff to beaches, picnics and doing fun things.

 

How many times have you seen a car sliding sideways or a truck pulling an absurbly large load or a SUV climbing over a rocky surface?

None of those commercials of the past made any sense. They were totally impractical scenarios. Yet, we got inundanted with them.

For consumers desiring change from all that, this will definitely draw their attention.
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Clearly, some of the people here did not do enough of the right kind of drugs at a young age! But yeah, I agree, I hope they have more in the pipeline than pretty image or green ads. The whole point is to make it a mainstream car, that is great in its own right, without regard to MPG or green qualifications. The mainstream has already done its cost benefit analysis in those areas. Time to appeal on the basis of tech, power, reliability (think maytag), interior room (can imagine some funny ads here), and comfort. Think iphone ads, rather than ipod ads. And you could even wave the flag a bit by emphasizing fuel independence, rather than fuel savings.

 

Cool.

Jon, can I have a raise?

BTW, love it or hate it, there is more to come.

Doug Coleman
Prius Product Manager
Toyota Motor Sales, USA

 

No matter what you do someone will find fault with it. From someone that has been in a position of making decisions in the past that affect lots of people I found someone always did not like what I did.

 

As a geek though I keep track of my mileage and what I spend on a spreadsheet.

In my minivan since Jan 2, 2009 I travelled 10839 miles most of which was for business combined city highway and rush hour.

In the min van I actually used 630.46 gallons of gas. Had I averaged 50 miles a gallon I would have used 225.22 gallons and at 40 mpg I would have used 281.52.

The Dollar savings was $818.41 at 50 mpg and 704.94 at 40 mpg.
I used 50 as the prius mileage and 40 as a Ford Fusion mpg

These figures are probably the biggest seller for me, but my wife says only a geek logs what he spends and how many gallons he uses, or she says he does that for fun when someone is inthe car with us so maybe that is not a selling point to general public.

 

My numbers are off somewhat do to rounding for each separate transaction.

 

Prius is the solution to pollution.

 

Well that may be true, but the ad has a cartoon look to it. Not really what you need when many think it's all a joke anyway. I'm just glad they did not have Barney on there and then we'd have all the little kids screaming about killing the dino's just to make us oil.

 

I am a past mainstream consumer. Until the 07 TCH I would have never considered a Prius. Now I'm hooked and it has NOTHING to do with being GREEN. In fact the Prius has a reputation that seems to come with it that I struggle with somewhat as I don't really want to align myself that way. If the GREEN folks really cared about their cause, then instead of critizing people like me they need to be "sneeky" and convince people like me to buy a hybrid for the reasons that appeal to me (I'm cheap, want to reduce foreign oil dependancy, etc). That way they get all the results of a green campaign with unknowing participants. It's a win-win. In the long run (it takes a couple of years) you end up with someone who ultimately does start wondering about geo-thermal heat, better insulation, water and gasoline conservation, etc. You can win the war better by gradual persusation rather than confrontation (just ask the devil_that's his method).

 

I love competition. It creates an environment where the consumer gets to choose the best product at the best price...

Keith