2012 Prius c and Prius c i-Tech First Drive Review

Toyotaâ€™s new Prius c hybrid is the first step in expanding the Prius nameplate from a single-model â€˜enviro' halo car, to a multiple model halo sub-brand.

Prius c Chief Engineer Satoshi Ogiso describes the c as â€˜younger, smaller, and a little more feistyâ€™ than the existing Prius.

In a nutshell, the Prius c builds on the green credentials of the first three generations of Prius, but adds a dash of design funk, improved function, and value.

This value includes a new Australian hybrid low price, with the entry Prius c priced at $23,990 - some $6000 less than the previous price-leading Honda Insight, and $10,000 less than the newly re-priced larger Prius.

We drove both the base Prius c and the higher spec $26,990 Prius c i-Tech at Toyotaâ€™s Australian launch on Queenslandâ€™s Gold Coast.

The drive included a mix of urban trundle, and twisty hinterland entertainment.
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More importantly, they managed 4.1L/100km (57.4 US mpg)!

2012 Prius c and Prius c i-Tech First Drive Review

Tideland Prius Moderator of the North
Staff Member

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2012 Prius c and Prius c i-Tech First Drive Review

Tideland Prius Moderator of the North Staff Member

Tideland Prius Moderator of the North
Staff Member