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2016 Gen 4 Prius lift back Dealer Pricing

Discussion in 'Dealers & Pricing' started by BigFan, Jan 28, 2016.

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  1. BigFan

    BigFan Member

    Joined:
    Jan 10, 2009
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    Location:
    New Jersey, USA
    Vehicle:
    2016 Prius
    Model:
    Three
    I was able to a get a 2016 Prius 3 with ATP at invoice using the Edmunds Build and Price feature. When calculating invoice I included the Toyota Dealer Advertising fee (which was over $400 in my area), all included Accessories (e.g., floor mats, Console Applique, etc.), and the Delivery, Processing, and Handling (DPH) fee.

    See Window Sticker details below.
     

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    #1 BigFan, Jan 28, 2016
    Last edited: Jan 28, 2016
  2. nategold

    nategold Member

    Joined:
    Apr 21, 2008
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    Location:
    Arlington, MA
    Vehicle:
    2016 Prius
    Model:
    Three
    Costco Buyers gets you $850 under invoice.
     
  3. BigFan

    BigFan Member

    Joined:
    Jan 10, 2009
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    Location:
    New Jersey, USA
    Vehicle:
    2016 Prius
    Model:
    Three
    That is great, but have people actually taken delivery on vehicles through this program? I have seen some PriusChat members noting finding dealerships willing to sell a limited supply vehicle at Costco Buyer prices can be difficult. In my case, I really needed to get a replacement for my 10 year old Gen-2 and did not want to wait.
     
    #3 BigFan, Jan 28, 2016
    Last edited: Jan 28, 2016
  4. eric1234

    eric1234 Active Member

    Joined:
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    Location:
    Hamden, CT
    Vehicle:
    2016 Prius
    Model:
    Three
    At Invoice is a great deal. Mine was a Three with the Black applique, and all weather package. MSRP was 27,522, Invoice 25,615 and I paid 26,590.[Update: I paid $26,105 - was able to convince my dealer to provide the car at the same price he offered it via TrueCar - which I checked post-deal. I was pleased that he still honored the TrueCar offer even after I'd agreed to pay more].

    So, my deal was about 1.5k under MSRP, but about $500 over Invoice. Should have tried to negotiate a bit harder... :-( I was a bit happier with the extra $500 in savings

    Curious: What was your deal? (If you don't mind my asking)...

    OOPS - you already said: at Invoice... ;-)
     
    #4 eric1234, Jan 28, 2016
    Last edited: Feb 12, 2016
  5. BigFan

    BigFan Member

    Joined:
    Jan 10, 2009
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    Location:
    New Jersey, USA
    Vehicle:
    2016 Prius
    Model:
    Three
    Right, dealer sale price was at dealer invoice, which for this vehicle as equipped was $27,965.45
     
  6. bisco

    bisco cookie crumbler

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    Location:
    boston
    Vehicle:
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    Plug-in Base
    great price! congrats, all the best.(y)
     
  7. Munpot42

    Munpot42 Senior Member

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    Location:
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    And so the discounting begins........
     
  8. kitkit201

    kitkit201 Member

    Joined:
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    Location:
    Bay Area, CA
    Vehicle:
    2016 Prius
    Model:
    Four
    Bay Area, CA - I got a Prius 4 with ATP package with Blizzard Pearl and All Weather Mats and Cargo Tray Plus for $30k before tax/license/fees. This was at Invoice through Costco Buyers Program. Hassle free
     
    BigFan likes this.