Featured 2016 Prius Super Bowl Commercial: "The Longest Chase" Prius4

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Feb 7, 2016.

  1. Danny

    Danny Admin/Founder
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    Very entertaining and well-done commercial by Toyota's @Prius Team that aired during the Super Bowl tonight. Great to finally see a Prius ad capture the positive aspects of the car while mixing humor and entertainment.



    Toyota later at the conclusion of the game posted a follow-up commercial, with the police unveiling their secret weapon to stop the Prius:


     
    #1 Danny, Feb 7, 2016
    Last edited: Feb 8, 2016
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  2. orenji

    orenji Senior Member

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    Yes it was the best ad of the game. Thank God it was not the nerdy ad that was shown as being the ad to be released.
     
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  3. Jeff N

    Jeff N The answer is 0042

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    Bank robbers escape in a Prius.

    Well done. I liked the silent ending.

    image.png
     
  4. bisco

    bisco cookie crumbler

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    fabulous. i never thought i'd say it. might have been the best soup bowl commercial so far.merged.well done toyota, finally!!!(y)
     
    #4 bisco, Feb 7, 2016
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  5. Jomarayprius

    Jomarayprius 2010 Prius, 2014 Prius

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    Excellent! Captures the spirit of Prius. Now I think I want a red one!
     
  6. ATHiker

    ATHiker Senior Member

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    Great commercial, but I think the one they used needs service -- it didn't beep in reverse.
     
  7. Former Member 68813

    Former Member 68813 Senior Member

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    +1.
    they surprised us after lowering the bar in the initial "leaked" one.
     
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  8. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    I think this was a really great commercial. I loved the "how hard is it to catch a Prius?" And my wife thought the driver was funny.

    I would have enjoyed it for just about any car but that it was extolling the Prius while simultaneously poking fun at common conceptions is well played.
     
  9. bisco

    bisco cookie crumbler

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    toyota must have hired vdubs advertising agency, since they had nothing else to do.merged.looks like mini is trying to overcome the same image problem.
     
    #9 bisco, Feb 7, 2016
    Last edited by a moderator: Feb 7, 2016
  10. missk8_ou

    missk8_ou Junior Member

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    Loved it!! Adding Michael Viner's Incredible Bongo Band as the accompaniment was just perfection. For those who are interested:

    Enjoy!!
     
  11. Zojja

    Zojja Active Member

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    Definitely much better than the other one they previewed
     
  12. bwilson4web

    bwilson4web BMW i3 and Model 3

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    I looked up late and missed the bank robbery setup. So my first thought was a little too busy. But from the start, loved it.

    There is a theory of seven things can be remembered. The other commercials used 4-5 which helps their message stick. But we're Prius people ... all above average.

    Bob Wilson

    ps. The Buick had one.
     
    #12 bwilson4web, Feb 7, 2016
    Last edited: Feb 7, 2016
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  13. rcsting

    rcsting Toyota Fanatic

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    Makes me want to call Dianne Whitmire to pick up a 2016 :). Great ad.
     
  14. Jeff N

    Jeff N The answer is 0042

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    They just showed a sequel to the bank robber ad with the robbers being chased by a Prius police car.
     
  15. orenji

    orenji Senior Member

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    WOW the ad continues on after the Super Bowl, with Prius Police Cars trying to catch up with the robbers!
     
  16. orenji

    orenji Senior Member

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    This has to be the best ad ever by Toyota! :)(y)
     
  17. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    I agree. I love the humorous parts. Best Prius commercials so far.
     
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  18. bisco

    bisco cookie crumbler

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    way better than the game. zzzzzz....:sleep::coffee:
     
  19. orenji

    orenji Senior Member

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    And the story continues on...3rd ad
     
  20. Eug

    Eug Swollen Member

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    The "edgy" Prius comedic commercial with the hipster was mildly amusing in parts but overall I'd give it a thumbs down. Did it ever get air time? The chase one was better but somehow didn't turn my crank as much as it did for you guys.

    I kinda like the 2014 Prius commercial "Hum" better. Ironically, it's from the same ad agency as the edgy one, Saatchi and Saatchi. Is the Chase one also Saatchi and Saatchi?

     
    #20 Eug, Feb 7, 2016
    Last edited: Feb 7, 2016
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