Are you Toyota's ideal customer for the Prime?

Discussion in 'Prime Main Forum (2017-Current)' started by fotomoto, Nov 10, 2016.

  1. fotomoto

    fotomoto Senior Member

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    "Toyota has launched a TV advertising campaign geared at very specific prospective customers rather than a general national TV campaign to sell the Prius Prime plug-in hybrid.

    That market niche equates to “tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical,” said Automotive News yesterday."

    Toyota TV Ads Target Its Ideal Prius Prime Customers



    To watch the ad, click here.
     
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  2. bisco

    bisco cookie crumbler

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    nope. but we knew we weren't the target audience from the get go. john1701 told us as soon as we got the first specs and started whining.:cool:
     
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  3. Prius Maximus

    Prius Maximus Senior Member

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    I'd still like to know who the target audience is? Who was the prime designed for?
     
  4. bisco

    bisco cookie crumbler

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    see the o/p. they hope to attract middle class youngish non hybrid drivers that love tech. not sure what knowledge hungry refers to, education level?
     
  5. Prius Maximus

    Prius Maximus Senior Member

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    I was referring to John's opinion. The o-p description rules me out. I'm too old and know too much, although I like tech. Toyota must prefer for me to jump ship from prius and go to tesla...or broken down chevys
     
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  6. Lee Jay

    Lee Jay Senior Member

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    I'm exactly that group, and I was when I pre-ordered my 2004 as well.
     
  7. bisco

    bisco cookie crumbler

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    you can look up john's posts. something about attracting suv and pick up drivers.
     
  8. huskers

    huskers Senior Member

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    I kind of liked the ad.
     
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  9. taigebu

    taigebu New Member

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    I'm exactly in that group! And, depending on the price here in Canada, it could well be my first ever car :)
     
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  10. avid

    avid New Member

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    Perfect fit despite turning 65 yesterday.
     
  11. NonFormulaic

    NonFormulaic Junior Member

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    Hi Avid.....I hear you. Me too: age 70. Trading my '16 RX450h for this. Can't get enough tech...tech that works well. Click on "delete" for Tesla.
     
  12. DonDNH

    DonDNH Senior Member

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    I see Prime ads on many web pages of sites I frequent. The Prime ads are more prevalent than any others and have been for the past week. I don't fit their marketing demographics.
     
  13. The Electric Me

    The Electric Me Go Speed Go!

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    I reserve judgement on the Prius Prime ads....

    But I've watched a lot of the national Toyota "Jan" ads...
    and going by them? My opinion would be....
    Toyota seems to think the North American Toyota consumer suffers from brain injury and/or is on mind altering medications.
    I'm routinely nearly offended by the portrayal of "us" the Toyota consumer.

    But I suppose the advertising is better than the recent Chevrolet ad in which supposed potential customers are asked to comment on Chevy products using only emojis...BIG crying frowny face from me on that one.
     
  14. DonDNH

    DonDNH Senior Member

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    With the jump in hard drug use more states legalizing both medical and recreational marijuana there is like a significant amount of the population that is on a mind altering drug.
     
  15. NonFormulaic

    NonFormulaic Junior Member

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    DonDNH.....Follow your heart and stay true to your values. We have our children and our children's children in mind. I'm determined to hand over a cleaner planet!
     
  16. bisco

    bisco cookie crumbler

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    click on delete for entune.:p
     
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  17. DavidA

    DavidA Prius owner since July 2009

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    Yes, I am. But only if I can get those cool new commercials to play on that 11" screen.
     
  18. ArtVanDelay23

    ArtVanDelay23 Member

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    After driving it for a few days, the tech is most likely my least favorite aspect of the car. The blind spot monitoring system is simple and intuitive, but many aspects of the touchscreen are just a pain in the nice person.

    Would love to be able to turn on the FM radio with a simple button. Instead, I have to go through an unintuitive menu system. Have yet to locate EV mileage range remaining in the menu system
     
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  19. bisco

    bisco cookie crumbler

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    that should always be displayed. apparently, you purchased the wrong car.:p
     
  20. bisco

    bisco cookie crumbler

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    that may be their best ad yet. luckily, they don't show the 4 seats or hatch space. or the whole look for that matter.
     
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