BMW reviewing EV strategy

Discussion in 'EV (Electric Vehicle) Discussion' started by bwilson4web, Sep 23, 2016.

  1. bwilson4web

    bwilson4web i3 and Prime

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    Source: BMW's top brass caught in electric divide

    Norbert Reithofer championed the i3 project while CEO and, in his new role as supervisory board chairman, is keeping up pressure on his successor, Harald Krueger, to expand BMW's electric program. But Reuters reports that some other senior executives are unwilling to plough more resources into EVs until i3 sales improve.

    Most of BMW's eight-member management board -- which includes Krueger -- traditionally attends the press days of the Paris show. But this year, only sales and marketing boss Ian Robertson will be there. The rest, according to the source, will be at a company strategy meeting at the end of September to hash out the EV plan.

    A BMW i3-REx owner, I'm interested in the follow-up. A carbon-fiber body on aluminum frame built in 2014, BMW has brought a very innovative technology to plug-ins. Seeing this expanded to their other models would be awesome.

    Bob Wilson
     
  2. bisco

    bisco cookie crumbler

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    let's face it, ev's are a push against the tide in most companies. until all the 'old boys' are pushed out, it will be an uphill battle. that's why i take 'proclamations' with a grain of salt. show me the money.
     
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  3. Trollbait

    Trollbait It's a D&D thing

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    I'd push to BMW to make a larger volume ICE car(hybrid or not) with an aluminum frame and carbon fiber body. The costs of lithium batteries for cars are already coming down, and expanding their use of carbon fiber to a more traditional powered and styled car should help in improving the costs for the i cars.
     
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