Featured Can Toyota Save the Prius

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by mikefocke, Dec 16, 2018.

  1. mikefocke

    mikefocke Prius v Three 2012, Avalon 2011

    Joined:
    Nov 3, 2012
    2,470
    971
    0
    Location:
    Sanford, NC
    Vehicle:
    2012 Prius v wagon
    Model:
    Three
    Toyota struggles to save breakthrough Prius hybrid

    As an updated 2019 version of the Prius gets ready to roll into U.S. showrooms, Toyota faces a difficult situation. Sales down 23%. Concede 2019 updates aren't enough to keep the Prius a viable player going into the EV future.
     
    Patrick Wong and Mendel Leisk like this.
  2. PriusCamper

    PriusCamper Senior Member

    Joined:
    Mar 3, 2012
    2,225
    741
    0
    Location:
    Pacific Northwest, USA
    Vehicle:
    2007 Prius
    Model:
    Two
    Model 3 sales will keep rising... Honda, Hyundai-Kia hybrid sales will keep rising too. Prius thrived without competition, but now that they have to compete with cars with smooth edges and lines that aren't an increasingly ostentatious/obnoxious design, this might be the end for the Prius.

    Either that or they can do what VW did and let a factory in Brazil keep building the original VW bug for many decades after they discontinued them... Sure would love to buy a brand new 2020 Gen 2 that's identical to the 2009 Prius. That'd be a dream come true for sure! They'd probably sell really well too! There's so many loyal Gen2 owners out there!
     
  3. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    78,856
    33,434
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    sales will likely keep sinking as long as gas prices are low. can they save it? it was always just a bridge...
     
    James1964 likes this.
  4. PriusCamper

    PriusCamper Senior Member

    Joined:
    Mar 3, 2012
    2,225
    741
    0
    Location:
    Pacific Northwest, USA
    Vehicle:
    2007 Prius
    Model:
    Two
    A very successful bridge... And we're definitely past that bridge and at a whole new crossroads... Now that so many Toyotas come with a hybrid option, so many other makes of vehicles as well, it's time to get ready for Toyota to lead the way with Hydrogen. Oh, err, I mean, never mind.
     
    Ashlem, markabele and bisco like this.
  5. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    78,856
    33,434
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    the article claims 2019 will get CarPlay?
     
  6. padroo

    padroo Senior Member

    Joined:
    Jan 11, 2008
    2,750
    2,190
    13
    Location:
    Chesterton, Indiana Another third world country.
    Vehicle:
    2016 Prius
    Model:
    Four
    Prius is probably the only hybrid that anyone has ever made any serious money on. Toyota has covered their R&D a long time ago and if they want to compete they could lower their price. With gas prices as low as they are people just aren't as interested in hybrids as they once were. I bought another one because I liked the car hybrid or not.
     
    tochatihu likes this.
  7. Leadfoot J. McCoalroller

    Leadfoot J. McCoalroller Senior Member

    Joined:
    May 12, 2018
    1,650
    1,543
    1
    Location:
    Pennsylvania
    Vehicle:
    2018 Prius c
    Model:
    Two
    How are the sales in the home market? I don't know about the regular prius, but the c model (Aqua) has been a consistent performer in the Japanese sales charts. It's only the USA sales that have gone bad. They were never huge to begin with, just a bit of extra gravy.

    The Prius used to be the nicest car that qualified for a carpool lane sticker in California. I posit that this sold a huge number of Priuseses; an outsized effect on sales.

    Now that it isn't the fanciest car eligible for a sticker it is getting a lot less left-coast love.
     
  8. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    78,856
    33,434
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    it sounds like they'll be giving gen5 a go, and see where it goes from there. gas can't be low forever, but i said that about interest rates a long, long time ago
     
  9. PriusCamper

    PriusCamper Senior Member

    Joined:
    Mar 3, 2012
    2,225
    741
    0
    Location:
    Pacific Northwest, USA
    Vehicle:
    2007 Prius
    Model:
    Two
    Wow... Who wouldn't want a 2019 if it has CarPlay? This is gonna be a huge success for them!
     
  10. dipper

    dipper Active Member

    Joined:
    May 4, 2005
    1,230
    247
    0
    No one will buy one because of association with Apple. It does not have Safety Sense 2.0. That will be a bigger reason not to buy one.
     
    PriusCamper likes this.
  11. hill

    hill High Fiber Member

    Joined:
    Jun 23, 2005
    15,158
    5,269
    54
    Location:
    South OC So Cal & Nashville, TN
    Vehicle:
    2004 Prius
    Model:
    IV
    now that the bridge is done, I don't know. I was wondering this question even before this article came out. I saw the Chevy Volt increase many of its features for 2019, virtually doubling its charge speed & putting more goodies inside like heated steering wheel, vented seat Heating & More. So - what did they do next? Right after announcing all of the new 2019 features - & starting production? They killed it - despite not only being a hybrid plug-in, but one with an EV range of over 50 miles all electric, & albeit cramped - seating for 5. Yep, these are tough times for small to midsize cars that are very efficient.
    .
     
    #11 hill, Dec 16, 2018
    Last edited: Dec 16, 2018
    Merkey likes this.
  12. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    78,856
    33,434
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    safety sense suite is not 2.0?
     
  13. PriusCamper

    PriusCamper Senior Member

    Joined:
    Mar 3, 2012
    2,225
    741
    0
    Location:
    Pacific Northwest, USA
    Vehicle:
    2007 Prius
    Model:
    Two
    I'd like to think that canceling the volt is them doubling down on electric and hybrid electric with a brand new design... But then again... There's a reason why Detroit was once a city of 1.7 million and is now down to a four hundred thousand. American car companies don't know how to thrive, just last gasps to try and survive. Or maybe they made a deal with big oil and decided to just build low MPG trucks until Tesla takes the last of their market share in the truck arena?
     
  14. frodoz737

    frodoz737 Top Wrench

    Joined:
    Aug 26, 2010
    3,944
    1,749
    33
    Location:
    Texas
    Vehicle:
    2015 Prius
    Model:
    Four
    We are still a long way off before going full EV for the very reasons everyone here already knows. Prius and Insight were the first successful mass market hybrids, but Prius fielded with a better product...but they were/are still both ugly. Some Hybrids and EVs in general are beginning to look more mainstream, but "most" still look just like what they are...some getting uglier. Top 10 vehicles sold in US are neither though. When the manufacturers learn to give the mass public EV/hybrid vehicles (all types) with the same function/look/price as ICE...they have no mass competition other than those that compromise for fuel costs. This is coming from a 2 time Prius owner and RAV4 HV owner. To be fair, we also have a fully modded Tacoma that gets crappy mpg and a beautiful sports car that gets REALLY shitty mpg.

    Best selling cars and trucks in America in 2018 - Business Insider
     
  15. hill

    hill High Fiber Member

    Joined:
    Jun 23, 2005
    15,158
    5,269
    54
    Location:
    South OC So Cal & Nashville, TN
    Vehicle:
    2004 Prius
    Model:
    IV
    maybe as a general rule that's true - but gen II Volt (2016-2019) that just got axed was definitely not ugly, yet it was one of the 1st to get killed off.
    .
     
    #15 hill, Dec 16, 2018
    Last edited: Dec 17, 2018
  16. frodoz737

    frodoz737 Top Wrench

    Joined:
    Aug 26, 2010
    3,944
    1,749
    33
    Location:
    Texas
    Vehicle:
    2015 Prius
    Model:
    Four
    The biggest problem "I" had with the Volt was the tax writeoff game the Dealerships played so you essentially didn't get it...they did. The second was the mpg after EV and the third was it's a Chevy...and all that infers. For those that bitched about the missing 5 seat....the Gen III Prius DOES NOT comfortably hold an adult in the middle back...even just going to lunch.

    ...and I was very careful to say "most".
     
  17. Mendel Leisk

    Mendel Leisk Sidewalk Supervisor

    Joined:
    Oct 17, 2010
    33,230
    22,220
    80
    Location:
    Greater Vancouver, British Columbia, Canada
    Vehicle:
    2010 Prius
    Model:
    Touring
    I think if the Prius is going to maintain (regain?) market share, they should get back to what made the car a winner to begin with.

    Solid engineering, pleasant and practical styling with form-following-function, good utility, non-frustrating levels.

    Fugedabout "edgy".
     
    m.wynn, Kevin_Denver and royrose like this.
  18. frodoz737

    frodoz737 Top Wrench

    Joined:
    Aug 26, 2010
    3,944
    1,749
    33
    Location:
    Texas
    Vehicle:
    2015 Prius
    Model:
    Four
    "Edgy" being PC for ugly? While beauty is in the eye of the beholder, subjectively speaking, gen IIIs were the least "edgy" so far. People buy what looks good 1st...that's in their price range.
     
    m.wynn, Merkey and Mendel Leisk like this.
  19. Zythryn

    Zythryn Senior Member

    Joined:
    Apr 28, 2008
    4,796
    2,797
    1
    Location:
    Minnesota
    Vehicle:
    2018 Tesla Model 3
    Model:
    N/A
    Seems the answer is very simple.
    To regain market share, create a new Prius-E that is all electric :whistle:
     
    markabele likes this.
  20. inferno

    inferno Senior Member

    Joined:
    Jun 23, 2013
    1,060
    394
    0
    Vehicle:
    2010 Prius
    Model:
    III
    The answer is very simple The cool things about the prius has diminished Now it looks odd but still has the best fuel economy. Be the first with a new battery, plugin, solar panels with 100 miles ev and 500 miles gas and sales would shoot up Where did the wireless charger go?
     
Loading...