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Dealer Markup

Discussion in 'Gen 2 Prius Main Forum' started by Mark Dennison, May 22, 2004.

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  1. Sun__Tzu

    Sun__Tzu New Member

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    I think Toyota might be worried about flooding the market. If they're just barely making a profit on each sale, then they need to keep selling at MSRP, which means keeping supply much lower than demand. If they ramp up and sales go flat, it could be a big problem. Things like the transmission, electric motor, batteries and computers can't be used in their other models.
     
    #21 Sun__Tzu, May 26, 2004
  2. bruceha_2000

    bruceha_2000 Senior Member

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    Except for every other hybrid model they put out in the future.
     
    #22 bruceha_2000, May 26, 2004
  3. Danny

    Danny Admin/Founder
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    The only problem with that argument is that Toyota makes a flat price off of each sale no matter what - it's the dealer that raises the price from invoice to MSRP. They are the only ones making extra $$$ off of selling these cars at MSRP or over.

    Granted, there are times when rebates and whatnot kick in for certain models, but I don't think they are going to have to worry about doing that for the Prius anytime soon :)
     
    #23 Danny, May 26, 2004
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