EV Mile Tracker

Discussion in 'Gen 1 Prius Plug-in 2012-2015' started by bisco, Jun 3, 2013.

  1. 3PriusMike

    3PriusMike Prius owner since 2000, Tesla M3 2018

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    Early adopters, like me, you and others who bought gen 1&2 Prius models, influenced many future Prius buyers in the next decade the time came for them to consider a new car.

    Mike
     
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  2. bisco

    bisco cookie crumbler

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    no doubt every legacy maker is getting push back from dealers outside california
     
  3. john1701a

    john1701a Prius Guru

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    That's a red-herring. Prius Prime is setting the same stage. Again, know your audience. Ordinary consumers, those showroom shoppers that are looking to replace their aged Toyota with a new Toyota, will see the plug being presented as a new choice. Quite unlike you and I, they won't be well informed. They will simply trust the reputation of Toyota and measure it against the price they are willing to pay for a new vehicle. They won't cross shop. They won't get a tax-credit. They won't have a charger.

    Think about what it takes to achieve mainstream popularity. It's not going to be a standout vehicle like Prius (though Prius will still very much be a player on the team). It will vehicles that are basically just another vehicle on the street, only there will also be a small badge indicating it is somehow different. That will be Corolla and RAV4 as hybrids, then plug-in hybrids, recognized as "one of those" influencing others.

    Toyota is targeting the masses by working their way up. It's the continuous-improvement approach they are well known for. It's entirely possible Prius only be available as a PHEV for the next generation. Whether or not an EV from Toyota is widely available yet won't make any difference on that front. Think about what an upgrade to battery chemistry & capacity would do for its draw for the Prius audience. Think about how much it would do to promote other plug-in choices.

    Rushing to market is the monumental mistake GM made with Volt. They wasted tax-credits on conquest, only to lose those potential repeat customers later. Sales to the wider audience that are both sustainable & profitable is worth having to deal with the appearance of lagging. Notice how Volt enthusiasts claiming exactly that about Toyota have completely vanished? We faced their rhetoric on a regular basis. Now, they've grown silent... quietly watching what happens with the mid-cycle upgrade to Prius Prime.

    Sorry about the push from time to time with reminders of scope & purpose, but you are the type of audience who takes the time to consider the bigger picture. So, the discussions are worthwhile for all of us. Think about how much has changed and how much we've learned since this particular thread was first started 6 years ago.
     
  4. bisco

    bisco cookie crumbler

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    and yet, bolt and prime sales are similar
     
  5. john1701a

    john1701a Prius Guru

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    Comparison of a vehicle with nationwide availability for years to one with limited inventory & market should not be taken seriously. Those sales have almost nothing in common.

    You know all too well Toyota held back 2019 offerings due to the mid-cycle upgrade for 2020. Remember those discussions back when 2018 inventory burn down was taking place? Even then, approach was difficult to deny... which is why similarity claims now don't hold any merit. Some still argued though, trying to convince us Toyota's patience was really disinterest.

    Watch what happens as 2020 models roll out.
     
  6. bisco

    bisco cookie crumbler

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    i'll be watching :)
     
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  7. 3PriusMike

    3PriusMike Prius owner since 2000, Tesla M3 2018

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    Maybe that applies, in general, to our generation. But the younger ones will use social media and car buying apps at a much higher rate because they aren't going to go in and spend hours with a sales critter.

    Know your audience!

    Mike
     
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  8. john1701a

    john1701a Prius Guru

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    Showroom shoppers are repeat buyers. But excellent point for the incoming newest audience, who may not even have a place to plug in yet.
     
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