Featured EV's on the market, where are the ads?

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Ashlem, Dec 22, 2016.

  1. Ashlem

    Ashlem Senior Member

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    Electric cars are on the market, so where are all the ads?

    Thoughts on this? Those of you living in California or CARB states may see more of them, but in the rest of the nation, there are hardly any commercials for plug-ins.

    Hopefully this changes in the near future as more plug-ins show up on the roads, along with charging infrastructure in more places such as workplace and apartment parking lots.
     
  2. bisco

    bisco cookie crumbler

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    i can only guess that they figure the demographic doesn't watch tv with advertising, and you tube stuff is more effective.

    otoh, if you're losing money with every sale, you don't want to sell more than the carb credits you need.
     
  3. Starship_Enterprius

    Starship_Enterprius Active Member

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    It doesn't matter. Most people who look to buy bleeding edge cars like plug-ins and EV's are the kind who research their cars and knows their needs thoroughly.

    It's the mindless buyer who end up disappointed on efficiency or range that ends up complaining and giving these cars a bad name. Unfortunately, hybrids have become common enough there are a lot of mindless hybrid drivers out there.
     
  4. mikefocke

    mikefocke Prius v Three 2012, Avalon 2011

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    What EV or plug-in is in such surplus that ads would increase profits? They are either production constrained, or perhaps the makers don't really make money and don't want to kill their ICE sales by touting the advantages of alternative propulsion cars. If you were GM or Toyota or even BMW, what are the cash cows in your lineup and where are the loyalties of the executives who grew up in those product lines.
     
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  5. bwilson4web

    bwilson4web BMW i3 and Model 3

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    In Huntsville, AL, I'm seeing ads touting 'price' including the Prius but nothing on the efficiency we care about. So I chatted with our house keeper we 'sold' the 03 Prius and it turns out she is most impressed by how far the car goes after 'blink'. She has noticed that fuel savings.

    Bob Wilson
     
  6. UsedToLoveCars

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    bombarded with fiat 500e and leaf ads.

    I suppose the self-driving Chevy Bolts creeping around San Francisco could be considered an ad.
     
  7. Trollbait

    Trollbait It's a D&D thing

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    How many ads were there for the Prius in the early days?
     
  8. bisco

    bisco cookie crumbler

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    i can't remember yesterday.
     
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  9. Prodigyplace

    Prodigyplace Senior Member

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    Toyota lists their Hybrids in a separate category from cars & SUVs/trucks.
    As long as automaker marketers consider EVs and Hybrid as something other than a normal vehicle, we will not see them as being marketed to the average vehicle buyer.

    I have heard of a couple of people at work with Leafs but the word spread primarily by word of mouth. Although we do not have any official charging locations. I have heard there are a couple of places where you can sometimes charge.
     
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  10. wjtracy

    wjtracy Senior Member

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    In the DC media market (we call it the DMV: DC MD VA) we do not get too much plug-in or hybrid coverage. MD is CARB and DC has good incentive$ even for hybrids, and VA still has free HOV for hybrids and plug-ins (within limits).
     
  11. Prodigyplace

    Prodigyplace Senior Member

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    Yeah. My DC area dealer in VA has not sold any PiPs but sell quite a few Prius.
    It looks like some of the slightly larger dealers in the area got a few Primes, though.
     
  12. hill

    hill High Fiber Member

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