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The World’s Biggest Carmaker Made a Huge Bet on Tech. Things Went Wrong Fast.
Toyota needed software expertise, but making a startup mentality mesh with an 86-year-old giant proved challenging. Now it’s trying a new way.


Toyota CEO Koji Sato speaks about the company’s Arene software platform at this week’s auto show in Tokyo.

By River Davis | Photographs by Ko Sasaki for The Wall Street Journal
Updated Oct. 28, 2023 12:06 am ET

TOKYO—Toyota TM (0.70% ) sells more cars each year than any other company, and it had similarly big dreams when it created its own in-house technology startup in 2021. It picked an...

Toyota Admits Mirai Has “Not Been Successful,” Will Focus On Hydrogen Commercial Vehicles | Carscoops

CarScoops has published an article about Toyota's lack of success selling hydrogen powered EVs. Toyota will refocus its hydrogen efforts to commercial vehicles. They note the lack of hydrogen filling stations as the main reason. Toyota Technical Chief Hiroki Nakajima says building the hydrogen highway for commercial vehicles is much easier because commercial vehicles go long distances from point a to b (i.e. the stations don't rely on occasional local travel based fill ups).

Well that and commercial vehicles would create a much bigger demand for hydrogen than the paltry 2 or 3 kg fill ups they ask investors to pony up $1M for a hydrogen gas station. The industry doesn't even know if they'll end up using liquid or...

Ford hits the brakes on $12 billion in EV spending because EVs are too expensive - The Verge