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2020 RAV4 Plug-in Hybrid Spy Shots
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J.D. Powers on Safety Technology
Source: U.S. Tech Experience Index (TXI) Study | J.D. Power
COSTA MESA, Calif.: 27 Aug. 2019 — Some alerts on Advanced Driver Assistance Systems (ADAS) are so annoying or bothersome that many drivers disable the systems and may try to avoid them on future vehicle purchases, according to the J.D. Power 2019 U.S. Tech Experience Index (TXI) Study,SM released today. This is a major concern for automakers keen to market these lucrative technologies and pave the way for more highly automated vehicles in the future.
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A prime example of this is lane-keeping and centering systems. On average, 23% of customers with these systems complain that the alerts are annoying or bothersome. This ranges from just 8% for one domestic brand to more than 30% for a couple of import brands. For these owners, 61% sometimes disable the system, compared with just 21% of those that don’t consider...
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