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GM announces future technology
Source: GM plans electric future, to intro 20 new cars by 2023
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GM announced Monday it will introduce at least 20 new all-electric, zero-emission vehicles by 2023. That includes two new vehicles in the next 18 months that are based on the all-electric Chevrolet Bolt.
Traditional internal combustion engines are safe for now, according to Mark Reuss, GM vice president of global product development, purchasing and supply chain. But at a press conference at GM’s technical center he said the automaker plans for its entire line-up to be zero-emission at some point. This comes as automakers including Jaguar, Volvo and Volkswagen have said they will electrify their line-ups within the next decade.
Some European countries have said by the middle of the century they will ban the sale of gas- or diesel-powered cars and trucks. California government... -
Study: Life Cycle, Energy Consumption and Greenhouse Gas Emissions from Lithium-Ion Batteries
This may be more than you ever wanted to know about Li-ion batteries for EVs and hybrids, but it is pretty interesting reading.
http://www.ivl.se/download/18.5922281715bdaebede9559/1496046218976/C243+The+life+cycle+energy+consumption+and+CO2+emissions+from+lithium+ion+batteries+.pdf -
Pacifica ad does it right
This ad works because it addresses the technology. So many of the 'cute' ads Toyota tried in the past were about everything but the technology. The Toyota ads did not explain in elementary terms what is going on.
Sad to say, I found this article: Toyota and The & Partnership Join Forces to Educate Europe on Hybrid
Their example:
This is a travelog video, not a car ad. It does nothing to explain the technology, just pretty pictures of where anyone with a car can go to have a life. Talk about missing the boat!
Bob Wilson
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