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This may be more than you ever wanted to know about Li-ion batteries for EVs and hybrids, but it is pretty interesting reading.

http://www.ivl.se/download/18.5922281715bdaebede9559/1496046218976/C243+The+life+cycle+energy+consumption+and+CO2+emissions+from+lithium+ion+batteries+.pdf

This ad works because it addresses the technology. So many of the 'cute' ads Toyota tried in the past were about everything but the technology. The Toyota ads did not explain in elementary terms what is going on.

Sad to say, I found this article: Toyota and The & Partnership Join Forces to Educate Europe on Hybrid

Their example:

This is a travelog video, not a car ad. It does nothing to explain the technology, just pretty pictures of where anyone with a car can go to have a life. Talk about missing the boat!

Bob Wilson

Wisconsin has doubled the registration fee on hybrids. The rational is that hybrids, because they are more efficient, don't pay as much fuel tax as other vehicles. I cannot argue with that premise, but the legislation ignores the fact that there are scores of other vehicles using the roads with similar or even greater efficiency.

Readers of this forum are fully aware of those vehicles, I'm sure; the diesels, CNG/NGV's , motorcycles, mopeds and even the now incredibly efficient ICE- only cars like the Versa and Cruze.

How is this tax- specifically on hybrids- not discriminatory? Is it legal for a state government to tax one citizen for using roads while not paying fees, but not another doing so similarly?

I know the new Wisconsin law has been discussed on this forum pretty thoroughly up to this point, but I'm hoping someone with a legal background can tell me whether this legislation would stand up in court.