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Tideland Prius

How the Prius rebounded in Mexico

MEXICO CITY -- Toyota had high hopes when it brought its pride and joy, the renowned Prius hybrid, to the Mexican market in 2010, with its distinctive styling, world-beating fuel economy and spaceship-like interior.

It was a flop.

The Prius only sold a couple hundred units a year after its initial launch. Local car critics were delighted by its uniqueness, but shocked by a sticker price of around $35,000 in a country that, unlike the U.S., offered no tax breaks for electrified cars.

"It was an expensive car, there was no ecological awareness, and gasoline has always been subsidized," said Guillermo Diaz Arana, operations director for Toyota Motor Sales de Mexico, ticking off some of the roadblocks that kept consumers away.

Fast forward to today: Mexico is the fourth-biggest global market for the Prius, with 2016 sales of 4,265 units through September. That's well ahead of Toyota's full-year goal of 2,600 units, which already would have been an 80 percent increase from...
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Tideland Prius Oct 24, 2016 Read More Replies: 14
Tideland Prius

Reader Review: 2017 Toyota Prius v

Fourth-gen hybrid defies seasoned Calgary driver's preconceived notions

CALGARY — Toyota’s Prius has been on Canadian roads for 16 years, but that doesn’t mean everyone has experienced hybrid technology. That’s why Calgarian Tim Hoy, a seasoned driver with no previous exposure to hybrid vehicles, wanted to spend a week with the 2017 Toyota Prius v. In Toyota parlance, that “v” indicates versatility in the hybrid crossover vehicle, with seating for five and a large cargo area.

“I admit I did enter this test with a preconceived notion,” Hoy said. “I thought the car was going to be very quiet, and very good on fuel. I also thought it would use just the battery to power the vehicle to a greater extent than it ultimately did.”
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Reader Review: 2017 Toyota Prius V | Driving

Tideland Prius Oct 23, 2016 Read More Replies: 2
mikefocke

Smaller engines at risk due to real world test results?

Exclusive: Carmakers forced back to bigger engines in new emissions era| Reuters
"Tougher European car emissions tests being introduced in the wake of the Volkswagen (
VOWG_p.DE) scandal are about to bring surprising consequences: bigger engines.

Carmakers that have spent a decade shrinking engine capacities to meet emissions goals are now being forced into a costly U-turn, industry sources said, as more realistic on-the-road testing exposes deep flaws in their smallest motors."

mikefocke Oct 19, 2016 Read More Replies: 18

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How the Prius rebounded in Mexico

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