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Mercedes: flipping the switch
I'm quite amused: Mercedes EQ Brand Plans 10 Models to Take on Tesla - Bloomberg
“We’re now flipping the switch,” Daimler Chief Executive Officer Dieter Zetsche said. “We’re ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class.”
After Tesla guts their USA brand, luxury cars, it is about time . . .
Under the strategy, which is backed by plans to invest 1 billion euros ($1.1 billion) in battery technology, electric cars would account for as much as 25 percent of Mercedes deliveries by 2025. The aggressive push marks a departure from Mercedes’s previous approach of offering electric offshoots of existing models, like with the van-like B-Class. Stand-alone models and a separate nameplate will give Mercedes’s electric vehicles more visibility to...
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