Finally, A Prius Commercial I like

Discussion in 'Prime Main Forum (2017-Current)' started by bwilson4web, Apr 22, 2014.

  1. bwilson4web

    bwilson4web i3 and Prime

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    So this evening I was listening to the local news that comes on just before the national broadcasts. In that half hour, I briefly saw:
    • Prius c commercial that said 'save $56 per month over a Honda Civic'
    • Prius hatchback lease at ~$240/mo.
    I have been so pissed at Toyota commercials that look like high school musicals. I don't need dancing flowers or other performance art. I want to see ads that take our Prius club, outstanding mileage, and whack the gassers and oil burners. And it can be done now!

    The annual gasoline price hikes have arrived and it is time to compare and contrast our gasoline savings over everybody else. Better still, mock those faux "hybrid premium" studies:

    Two guys are filling up with one standing by a POS, cheap (any subcontract brand) and the other by a Prius.​

    POS driver,"Hi Bob, it sure is good to get good mileage and I saved $5,000 with this little puppy."​

    Prius driver,"I know, Tom. My wife and I are going out for a steak dinner on the gas savings. So what did you do with the $5,000?"​

    POS driver,"My wife's divorce lawyer took it."​

    <FADE TO> "Prius 52 MPG on the highway and 52 MPG in the city."​

    Here is a second script:

    A <brand> diesel and a Prius are stopped at a red light. The diesel driver revs the engine and shouts out,"Hey Prius driver, wanna race?"​

    The Prius driver shouts back,"Sure, let's race to the next gas station. The winner buys a tank for the other guy."​

    The <brand> diesel driver yells out,"Deal!"​

    The light changes and the Prius jumps ahead and the <brand> diesel catches up and passes and pulls into a gas station. The driver gets out, smiling at the pump and the Prius driver drives past the station and yells out,"I meant the one on the other side of town."​

    I'm tried to seeing 'cute' Prius commercials. It is past time to show we have a hard, sharp edge.

    Bob Wilson
     
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  2. El Dobro

    El Dobro A Member

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    Bob, you didn't like FrankenPrius? :D

     
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  3. DavidA

    DavidA Prius owner since July 2009

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  4. bisco

    bisco cookie crumbler

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    not bad!
     
  5. Tideland Prius

    Tideland Prius Moderator of the North
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    38 sec version - The New Possible

     
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  6. DavidA

    DavidA Prius owner since July 2009

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    Another...
     
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  7. Prius Team

    Prius Team Toyota Marketing USA

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    I was actually going to post about this, since we just finished it. Would love to hear what you think. :)
     
  8. bisco

    bisco cookie crumbler

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    love it!(y)
     
  9. DavidA

    DavidA Prius owner since July 2009

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    Thanks, Prius Team! Very well done ad series so far. More engaging than an unreal police chase or a giant pillow monster.
     
  10. bwilson4web

    bwilson4web i3 and Prime

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    I thought the anti-EV ads were something in the past, 2014. Then I noticed an October 2016 article about Lexus: Lexus hybrids 'always charged,' says slogan (unlike electric cars)

    "Always Charged
    Always Ready"​

    Understand I don't have a problem with this slogan but suggests a focus on EV owners and not other gassers. For example, let's take the HybridCars, September Dashboard as a 'good month' for Plug-In and EVs:
    • 0.42% - plug-in hybrid take rate
    • 0.70% - EV take rate
    • 1.12% - combined plug-in and EV take rate
    • 98.88% - ignored by "Always Charged Always Ready"
    Although I find it hard to believe Lexus sales were lost to a Tesla, we know many high-end, European luxury cars have been whacked by Tesla. I just don't see this slogan doing much to pull a sale from Tesla.

    Perhaps a better solution is to put a J1772 plug on their Lexus hybrids to peak-charge and precondition the car:
    [​IMG]
    It melts snow and ice in winter so no more scraping when plugged in.

    Bob Wilson
     
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  11. bisco

    bisco cookie crumbler

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    try and get prius team to give you access to lexus marketing. they could use some help.
     
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  12. Trollbait

    Trollbait It's a D&D thing

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    They lost the high end sales of models with price tags around the Model S, like the Europeans. The CT, ES, NX, and RX sales likely felt nothing from the Model S, but that 3 will likely arrive before a Lexus plug in.
     
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  13. bwilson4web

    bwilson4web i3 and Prime

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    Or finally force the plug-in Lexus. <GRINS>

    Bob Wilson
     
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  14. Trollbait

    Trollbait It's a D&D thing

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    So Lexus will have one to Tesla and European multiples. Cadillac has more plug ins than Lexus now.:)
     
  15. DavidA

    DavidA Prius owner since July 2009

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  16. bisco

    bisco cookie crumbler

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    those caddy plug ins are selling like hotcakes.
     
  17. Tideland Prius

    Tideland Prius Moderator of the North
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    #17 Tideland Prius, Nov 24, 2016
    Last edited: Jan 13, 2017
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  18. huskers

    huskers Senior Member

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    They have a great car (and have had great cars with the Prius line). Why not promote that instead of the nonsense?
     
  19. Prius Maximus

    Prius Maximus Senior Member

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    These have to be the stupidest commercials ever. If these make it to TV I'd be too embarrassed to drive one. In other words, these commercials make me want to NOT buy a Prime.

    The one in Post #11 with the tiny gas can is clever. I like that one.
     
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  20. bisco

    bisco cookie crumbler

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    there's something for everybody.:cool:
     
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