First 2016 Prius "Commercial"

Discussion in 'Gen 4 Prius Main Forum' started by priusfan500, Nov 16, 2015.

  1. Netcub

    Netcub Active Member

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    Off topic.

    Are you and cyclopathic related?
     
  2. The Electric Me

    The Electric Me Go Speed Go!

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    Well.
    It seems really pretentious to me.

    And I don't think it's very creative.
    Haven't we all seen the commercial for a product that "pretends" to be nothing about the product? Didn't it start with Calvin Klein in the 80's?

    Hey, I'm not a fashion photographer, so I could really care less.

    And I still think Toyota is making a mistake focusing on the supposed beauty of this new Prius.

    Note to Toyota: It ain't THAT pretty.

    Toyota is acting like we all have never seen a car before. The new Prius may be a debatable visual improvement, but it still is a function over form vehicle and I'm guessing absolutely nobody is going to buy it because they think it's so beautiful they must have it.
     
  3. Former Member 68813

    Former Member 68813 Senior Member

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    i agree. instead that silliness, they should advertise the real strength of the car. they should show people how much they save per month after they trade in an fuel inefficient car and how prius drivers are regular people and not just tree-hugging ultra-liberal weirdos (the typical prius stereotype).

    IMHO, the existing prius advertisements (i'm talking about green grass, rainbows, flowers, humming, and those ugly butt faces) pretty much alienated the general public and it's partially responsible for the prius driver stigma.
     
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  4. bwilson4web

    bwilson4web i3 and Prime

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    This guy gets out of the driver seat to fill-up the Prius at a service station:
    [​IMG]

    And this guy gives the money to pay for the gas:
    [​IMG]

    Bob Wilson
     
  5. fuzzy1

    fuzzy1 Senior Member

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    I thought those ads came out with Gen3, well after the prius stigma was created and a good portion of the general public alienated during Gen2.
     
    #45 fuzzy1, Nov 18, 2015
    Last edited: Nov 18, 2015
  6. bisco

    bisco cookie crumbler

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    at two bucks a gallon, it's probably not a starter.
     
  7. cycledrum

    cycledrum PSOCSOASP

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    Yeah, commercials partially resposible, but lot of other things concerning gasoline 10 years ago and later: Iraq / Afghanistan wars, soldeirs getting killed coming home wounded, Middle East oil supporting terrorists, global warming, climate change / fears coupled with the new electrified Prius and its phenomenal MPGs at the time. For many Prius wasn't just a car but a hobby, a movement, putting an extra battery in 2nd gen to make it a plug in. No doubt some people were getting preachy to others about driving gas guzzlers and copping attitudes like this obnoxious lady.



    also celebrities all into Prius at the time, the backlash and jokes from South Park, Jeff Dunham, Hollywood, Top Gear and more. Let's face it, 2nd gen Prius was / is good on gas, but it was EXPENSIVE, a lot of money for a poor driving car, and many considered it butt ugly.
     
    #47 cycledrum, Nov 18, 2015
    Last edited: Nov 18, 2015
  8. bisco

    bisco cookie crumbler

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    at least they lost the ugly, noisy, uncomfortable seats, poor handling and high cost.;)
     
  9. Former Member 68813

    Former Member 68813 Senior Member

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    maybe, to be honest, I've never seen a prius commercial in TV, i only know them from priuschat. i don't watch much TV and when i do, i use tivo and netflix, so commercials are pretty much invisible to me. the only good toyota commercial i remember was the one i saw in youtube, non-US of course:

     
  10. The Electric Me

    The Electric Me Go Speed Go!

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    I guess I can understand the idea of marketing the Prius in a more conventional way.
    I have nothing against moving away and expanding from the Super Eco Friendly, swaying Tree's, Harmony between Man and Nature approach.

    But I also think I just don't like this commercial. I don't think I'd like it, if it was ANY vehicle in the background. (And you could plug in nearly any vehicle in the background)- It's does seem pretentious to me, as well as really cheesy.

    Prius as "Fashion Model" just doesn't work for me.

    And the strange thing? I've always liked the way Prius looks. It's never been something I felt Toyota had to sell me on. Why all of a sudden do they want to convince me The Prius can travel in a higher social cliche? A tuxedo and dress night on the town? IMO it's always been appropriate for that.
     
  11. bisco

    bisco cookie crumbler

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    they don't. they want to convince those that haven't tried it yet.
     
  12. The Electric Me

    The Electric Me Go Speed Go!

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    And do you really think it will work?
    I don't think very many people who have never thought about owning a Hybrid or Prius will suddenly accept it as a good idea just because Toyota suddenly tells them it's a beautiful "looking" car.

    Some people complained about the looks of The Prius, but I don't really feel it's ever been a REAL reason anyone who DID want one, didn't purchase.

    I don't see this approach unleashing a whole flood of waiting untapped customers for Prius.
     
  13. bisco

    bisco cookie crumbler

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    hard for me to say. i never feel swayed by advertising, but am i subconsciously?(n)
     
  14. The Electric Me

    The Electric Me Go Speed Go!

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    I wouldn't mind never seeing that video again.
    And I don't think that one incident is in any way indicative of the majority of The Prius ownership base.
     
  15. frodoz737

    frodoz737 Top Wrench

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    Not current ownership base, future owners...next Gen money.
     
  16. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    THere's a commercial I see from time to time. I think it's Chevy. Supposed to look like a focus group and the guy is showing them video from Black Friday. Then he explains that Chevy has deals all month including, I think, 20% cash back when you buy a car.

    That's it. No specs. Nothing about why anyone would buy the car except that you can "save" money by buying a car.

    All I'm saying is this: there are all kinds of commercials in which there are no details. They simply appeal to poeple in a way that says nothing more than "buy this car." That is why I laugh when I see people critiquing this video; if you know something the Marketing professionals don't, I would strongly suggest a career change.
     
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  17. bisco

    bisco cookie crumbler

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    agreed, it's the nature of advertising. and it's like musical chairs. i'm unhappy with my ad firm, so i can them. do they go out of business? no, they land a deal with my competitor.
     
  18. Netcub

    Netcub Active Member

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    I've always heard There's lots of extra charges "Built in" to GM Products, so they can offer "big" incentives.
     
  19. energyandair

    energyandair Active Member

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    "Oh What a Feeling - Toyota" seemed to work pretty well for them 30 years ago. I'm not so sure that this won't work equally well now.
     
  20. fuzzy1

    fuzzy1 Senior Member

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    Was that a bad thing? Or did your competitor receive better service and creativity than was supplied to you?
     
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