Fair enough, best to keep it generalized anyway. But I don't think I'm presenting a marginal case at all. Lots of people aren't buying cars, or at least saw their plans change one way or another detrimental to new auto sales. Out of curiosity, is that 12-16M figure adjusted for pandemic effect? In April some analysts were calling a 35-40% slowdown for the auto market, I haven't seen a useful update. The bit quoted in red makes the rest redundant. A company registered this morning named "Fly By Night Motors" could field a BEV named the "Familykiller Ripoff" at a good price and the market would snap it up. Wouldn't even need Ford's history/branding/market stature to move them. I think there's lots of pent up demand and EVs will sell themselves with very little in the way of marketing spent... once the average price appears the same or better than gas cars. I'm guessing that is harder to do than it looks. We saw the same thing with HDTV 15 years ago. Once they were ≥1% cheaper than the tubes they replaced, the sales exploded. I don't think this will be much different.