Glad I didn't buy a Gen 4

The Gen 5 Prius is currently one of the best-selling Toyotas.

There’s only a single electric car that’s outselling the Toyota Prius hybrid

 

I'm sorry, but I just have a tough time with that. The gen5 is absolutely doing well with a strong uptick in sales since the redesign, but I have a hard time believing it's the #1 selling hybrid. I have to believe the Corolla Hybrid and Camry are outselling it.

edit: Ohhh, now I see what the article is trying to do. It's not comparing the Prius to other hybrids, it's only comparing it to fully electric cars like Teslas, Lucids, and GM/Ford/Toyota/etc. BEVs. That makes a little more sense.





As a side note, 2025 will be the first calendar year of full gen5 production. 2023 and 2024 were both about 9-10 months of full production. Toyota spent the first few months of 2023 ramping up the new production line and working out all the bugs. And two full months of production was lost in 2024(April 15 to Jun 15) due to the rear door switch issue. 2025 will likely be affected by tariffs and the end of the EV tax credit, but those should apply fairly evenly to all Toyota models and not just the Prius.

 

It is selling well for a small car, better than the much cheaper Corolla Hybrid.

Of course, it is being dwarfed by the Camry Hybrid, but that is a large car.

Therefore, I see no reason for a Gen 6 not to happen. Prius is their flagship small car. We could also see a BEV Prius in Gen 6, and the PHEV version might see a BEV range of 100 miles.

I am looking forward to the details on TSS 4.0 to be announced in October or so along with the 2026 RAV4. I don’t expect anything groundbreaking, but the over-the-air updates though the Arene platform will keep it dynamically improving.

Toyota Motor North America reports June, second-quarter 2025 U.S. sales results—Toyota USA newsroom

 

Yeah, the positive bump has been noticeable. I slapped together a super simple chart of Prius sales in the US from 2000-2025. I might go back and make an annotated version later, but it's almost the first trivia night this fall at the local bar and I've got to get going. The 2025 number is projected from the 1st half sales. Sales figures are in thousands.

 

Just as with "Corolla" and "Camry", the name has enormous value and wouldn't be discontinued without a compelling reason.

The Prius has been the Corolla sized weirder and pricier car in this generation, and with the stigma reduced, the name still has utility in addressing its niche in the market.

 

Yep 100% agree... One of the rare times, if ever, I'll agree with @Hammersmith

Truth is Gen5 Prius isn't even in the top 13 hybrids cars in 2025 according to loser Google search, which cares more about selling ads than giving an honest answer:



Additionally, according to ChatGPT, which is far more reliable than Google ad based search, Gen5 Prius is ranked 8th in the top 10... That's a long ways away from the lie that they're #1:

 

The compelling reason for discontinuing the Prius is the sales numbers showing the end of its lifespan as a model... No other Toyota product has a more miserable decline over the past quarter century.


Source: ChatGPT - Prius sales chart 2000-2025

 

The article already acknowledges the Camry Hybrid. You also need to exclude SUVs and trucks, which sell many times more than cars in the US.

If you exclude cars and trucks, the Prius EV (both the HEV and PHEV) seems to be No. 2 after the Camry HEV, albeit the Model 3 BEV might still be ahead, but the tax credits ending will subdue it. Moreover, the Prius sales are growing exponentially every month, and by the end of the year, they may exceed 100,000. Accord HEV sales were higher, but Prius has now taken over them in August.

So, yes, the Prius sales are exponentially growing at the moment.

 

Except, the 2025 sales will hit about 300,000 again, similar to the golden years. So, a new Prius era seems to have started.

 

@Grit, new quote material.