History repeats itself

Consumer Reports spent 2001-2009 trash talking the Prius. Then their owner surveys would come in and the Prius was either top or near the top owner rated cars. Now J.D. Powers is repeating that pattern: 2022 U.S. Electric Vehicle Experience (EVX) Ownership Study | J.D. Power

As automakers continue to build excitement with new electric vehicle (EV)1 launches, first-time owners who have made the switch to battery electric vehicles (BEVs) are discovering that it is a positive experience. Satisfaction among owners who are new to BEVs averages 754 (on a 1,000-point scale), which is comparable to 766 among BEV veterans (those who have owned a BEV prior to their current one), according to the J.D. Power 2022 U.S. Electric Vehicle Experience (EVX) Ownership Study,SM released today [27 January 2022 - rjw].
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“Making the initial leap of faith into owning a BEV is proving to be very satisfying,” said Brent Gruber, senior director of global automotive at J.D. Power. “We know from our research that many consumers have concerns during the purchase consideration process with aspects like battery range and vehicle charging. However, once someone has purchased a BEV, they’re pretty much hooked. What will keep first-time owners coming back to buy another BEV is the compelling experience with the safety and technology features, lower service and maintenance costs, and pure driving enjoyment. The new BEVs from traditional brands are helping to attract even more first-time buyers.”
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The U.S. Electric Vehicle Experience (EVX) Ownership Study is driven by a collaboration with PlugShare, the leading EV driver app maker and research firm. This study sets the standard for benchmarking satisfaction with the critical attributes that affect the total or overall EV ownership experience for both BEV and PHEV vehicles. Survey respondents for the study include 8,122 owners of 2016-2022 model-year BEVs and PHEVs. The study was fielded in October-November 2021.
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Tesla is known for not providing J.D. Powers with owner contact data. In the past, J.D. Powers used this to rank Tesla cars at the bottom of earlier surveys. But change the survey source to PlugShare and things change. This press release includes credible vehicle ranking.

Bob Wilson