How Much did you pay for 2012 Prius

Discussion in 'Dealers & Pricing' started by mpgthatmug, Feb 2, 2012.

  1. PriusPeach

    PriusPeach New Member

    Joined:
    Feb 29, 2012
    4
    0
    0
    Location:
    Georgia
    Vehicle:
    2012 Prius
    Model:
    IV
    February 28, 2012:

    2012 Pruis IV (MSRP 28,235))
    + Window Tint (MSRP 399)
    + Carpet mats (MSRP 399)
    + ToyoGruard Elite (MSRP 699)
    Delivery (MSRP 840)
    Dealer Fees (MSRP 620)
    --
    TOTAL Sticker Price $31,192

    Negotiated that down to: $27,276 (+tax tags title)

    I was pretty pleased. I expect they will sell my trade in for $4K more than they gave me. I got no argument when I proposed this price.
     
  2. Nice_Rumble

    Nice_Rumble Junior Member

    Joined:
    Aug 27, 2005
    20
    3
    0
    Location:
    New London, NH
    Vehicle:
    2012 Prius
    Model:
    Two
    Anyone in the New England area know of a dealer who is discounting? With gas prices going up it's going to be tough to get the dealer to move much from MSRP. Looking for a base Prius Two. MSRP in my area is $24,760.
     
  3. BSWEET

    BSWEET New Member

    Joined:
    Feb 27, 2012
    52
    6
    0
    Location:
    Suisun City
    Vehicle:
    2012 Prius
    Model:
    Three
    I got my 2012 Prius III Blizzard Pearl Nav/Sunroof for $26152 + $1500 for Toyota's Platinum 7 year/100000 mile warranty + tax and lic for a total of $29,399 OTD in Vacaville, CA

    I also got the floor mats/cargo mats and I got the dealer to shut off the reverse beeper.:)
     
  4. Mar_07

    Mar_07 New Member

    Joined:
    Mar 1, 2012
    5
    0
    0
    Location:
    Brisbane
    Vehicle:
    2008 Prius
    Model:
    N/A
    I have to save more money.. what type is the best one.. I have to canvass first.. haha
     
  5. prius3-2012

    prius3-2012 Junior Member

    Joined:
    Feb 15, 2012
    7
    1
    0
    Location:
    SC
    Vehicle:
    2012 Prius
    Model:
    Three
    February 14, 2012:

    2012 Pruis III Classic Silver Metallic (MSRP 25,565))
    + Floor/trunk mats (MSRP 399)
    + Rear bumper guard (MSRP 89)
    Delivery (MSRP 840)
    Dealer Fees (MSRP 289)
    --
    TOTAL Sticker Price $27,182

    Negotiated that down to: $25,347 (+tax tags title)
     
    1 person likes this.
  6. TomDac

    TomDac Junior Member

    Joined:
    Feb 18, 2012
    63
    12
    0
    Location:
    Hayward, CA
    Vehicle:
    2012 Prius
    Model:
    Five
    Sea Glass Pearl Prius 5 w/advanced tech pkg = $33,000 (before tax, lic, etc). San Francisco Toyota. I'm picking it up today!!
     
  7. RickThom1

    RickThom1 Junior Member

    Joined:
    Mar 3, 2012
    40
    6
    0
    Location:
    Newport News, Va.
    Vehicle:
    2012 Prius
    Model:
    Three
    I paid $25,424. for my 2012 Prius 3 Plus TTL...list was $26,550...
     
  8. edawg

    edawg Junior Member

    Joined:
    Feb 14, 2012
    18
    6
    0
    Location:
    Hotlanta
    Vehicle:
    2012 Prius v wagon
    Model:
    Two
    Prius v "Two" model for $26,650 in Southeast (includes stupid SET fees Toyota charges that boost the "invoice" published price). This included $800 retail priced carpet mats and full window tint.

    Theoretically, we paid $400 over base invoice in the SE region...
    Received NADA "Good" trade-in for a very clean 2006 Honda Pilot in this deal so the dealer made it on the trade and turned a "two" to "earn" a more popular and profitable trim level next time.

    After a couple of trips to the dealer, this particular car sat on the lot since mid-January as I noticed they turned roughly a dozen "v's" after we first saw it. Salesman told me folks all want the "Three" or "Five" models for the gizmos and maybe for resale value down the road. We have good smartphones with Pandora and don't need/want the "three" head unit so good deal! The "Three" market prices I could find were over $1500 more on average. And the "Five" models are just darn pricey even w/o the tech package.

    Next!!!!:ranger:
     
  9. socalbeach

    socalbeach Junior Member

    Joined:
    Sep 5, 2011
    4
    0
    0
    Location:
    Long Beach, California
    Vehicle:
    2012 Prius
    Model:
    Two
    Purchased 2-14-12:

    2012 Prius 2 Hatchback Silver/Grey w/mats and rear bumper applique.

    22,800.00 +TTL
     
  10. eaj

    eaj Junior Member

    Joined:
    Mar 2, 2012
    1
    0
    0
    Location:
    Venice, CA
    Vehicle:
    2012 Prius
    Model:
    Four
    Purchased 3/4/12:

    2012 Prius IV blizzard white/dark gray with sunroof, floormats, illuminated door sills, rear bumper applique, cargo net, and lower door moldings for $31,618 + ttl. I think that's a good price?
     
  11. hbu

    hbu New Member

    Joined:
    Mar 6, 2012
    4
    0
    0
    Location:
    California
    Vehicle:
    2012 Prius
    Model:
    Four
    prius IV.

    MSRP 29920
    sale price $27500 + tax/fee
     
  12. ChipL

    ChipL Active Member

    Joined:
    Feb 28, 2012
    585
    85
    0
    Location:
    Reston, Va
    Vehicle:
    2012 Prius
    Model:
    Two
    Purchased 02/27/12

    2012 Prius II Winter Grey w/dark grey interior and front and cargo mats - $23,878 +taxes/fees at Carmax Toyota in Laurel MD.

    Very happy with the deal after seeing the TrueCar prices tonight - dealer cost $23,346+ mats, factory invoice $23,826+ mats, target good price $24,326+ mats...
     
  13. tdurden12

    tdurden12 Junior Member

    Joined:
    Mar 7, 2012
    8
    2
    0
    Location:
    So Cal
    Vehicle:
    2012 Prius
    Model:
    Three
    Bought a 2012 Prius Three w/ solar roof, Blizzard Pearl, mats, nav
    for $25,800 before TTL in southern california. The lowest I've seen for this model is maybe $25,200, so ok deal...
     
    SurfersPrius likes this.
  14. prius2-2012

    prius2-2012 New Member

    Joined:
    Mar 11, 2012
    1
    0
    0
    Location:
    san diego, ca
    Vehicle:
    2012 Prius
    Model:
    Two
    In San Diego, Ca

    Prius 2 - 2012 $23400 Plus 75k Service for $900 Plust TTL.

    I hope is a good deal.
     
  15. Scott1258

    Scott1258 Junior Member

    Joined:
    Nov 12, 2011
    43
    8
    0
    Location:
    Huntington Beach, CA
    Vehicle:
    2012 Prius
    Model:
    Four
    We just got a Nautical Blue Prius 4 with the solar sunroof on Saturday for $30,700 at South Bay Toyota. MSRP is $33,040. Also negotiated 60 month loan at 2%. My credit union was doing 2.6% so this was better.

    Worked with Erwin Koti who is their Fleet/Direct Sales Manager. Nice guy. Very professional, straight forward, and easy to deal with. Would highly recommend. Initially I probably would have bought through Dianne over at Carson but she did not have the color we wanted. For those of you who are looking for the easiest non negotiating deal she's a great resource for us who are local - highly recommend you talk with her or Erwin if you are looking to buy. He will compete with her best prices. We wanted to get a deal done before gas keeps going higher and no dealer is dealing and charging MSRP or more. I wanted to get the absolute best price possible so I went the route of making the dealers compete for my business. I like the negotiating process and see it as a fun game. Best time to negotiate is always at the end of the month when dealers are wanting to make their sales numbers goals - but gas prices got me off the fence a little early. It worked out for us.

    The key to a great price is to make the dealers compete with one another for your business. Make them chase after you (while you are in the comfort of your own home). It's much better being the hunter rather than the hunted. I went to edmunds.com and used their "Get a Free Price Quote" service to begin the action. This gets the dealers who have a car you want contacting you. They emailed me back what they had and then you can negotiate via email with them.

    I just let each one know what my best price was and asked them to beat it. Several did until I got to the price where no other dealers were willing to go lower. I probably spent about a total of 30 min. at most doing the emails and saved. I didn't talk to Erwin until we had a confirmed price via email. Walked in, took the car for a quick spin, signed all the docs and off we went. Easy. What ever you do don't ever walk into a dealer and try and negotiate with retail sales people. You'll never win, and if you do get a good price you'll spend hours going back and forth getting more and more frustrated and have a terrible experience. When my wife and I walked into the dealership we had a good time, enjoyed seeing and driving the car, enjoyed meeting and working with Erwin and had a great experience since all was agreed upon before we ever entered the dealership. It really is the only way to fly. Hope this helps everyone here get your best deal too. Best wishes all!
     
    SurfersPrius and run for cover like this.
  16. prius4owner

    prius4owner Member

    Joined:
    Feb 21, 2012
    84
    30
    0
    Location:
    Southern California
    Vehicle:
    2017 Prius Prime
    Model:
    Prime Plus
    Congratulations ! Enjoy your Prius.

    I bought my 2011 Prius 4 with Solar package during Presidents day weekend and I love it.
     
  17. run for cover

    run for cover New Member

    Joined:
    Mar 6, 2012
    19
    0
    0
    Location:
    Northern Virginia
    Vehicle:
    Other Non-Hybrid
    Model:
    N/A
    Pulled the Trigger. $23671 plus ttl. Didnt get charged for freight. Processing fee was $499 but still. Fair price for a prius 2 2012 in northern va. Loving the car more and more.
     
  18. theorist

    theorist Member

    Joined:
    Jan 9, 2006
    365
    10
    0
    Location:
    Lexington, MA
    My wife walked into a local Massachusetts dealership and negotiated in person with me on the phone. I asked her not to sign a contract or put a deposit down before she came home, but she did. She paid $27,298 (26999+299 documentation fee) plus state fees and taxes for a 2012 Prius 4 (with floor and cargo mats) with 92 miles.

    A week later I helped a friend in Northern California to buy a 2012 Prius 3. By making online offers and soliciting bids, I found him his most preferred color combo with 5 miles on the odometer for $23,998 (including floor and cargo mats, rear bumper applique, and wheel locks). With the price and all details pre-negotiated, he said the purchase was the easiest and most stress-free car purchase he's ever made.

    Summary:
    2012 Prius 4, Red/Bisque, 92 miles, Massachusetts
    CF (carpet floor and cargo mats)
    $27,298

    2012 Prius 3, Blue/DarkGray, 5 miles, N. Cal.
    CF(carpeted mats), WL(wheel locks), EF(rear bumper applique)
    $23,998
     
  19. ChipL

    ChipL Active Member

    Joined:
    Feb 28, 2012
    585
    85
    0
    Location:
    Reston, Va
    Vehicle:
    2012 Prius
    Model:
    Two
    Congrats!

    So what color combo did you get?
     
  20. run for cover

    run for cover New Member

    Joined:
    Mar 6, 2012
    19
    0
    0
    Location:
    Northern Virginia
    Vehicle:
    Other Non-Hybrid
    Model:
    N/A
    Thanks!

    Actually, I ended up with Winter Gray with Dark Gray interior. Loved the Blue and the Red but Knew the red would get me into trouble and the blue just didnt do it for me.

    I am very happy with the car so far. The Gray is growing on me.
     
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