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How much discount did you get on your 2010 Prius?

Discussion in 'Gen 3 Prius Main Forum' started by toyolover, Oct 30, 2009.

  1. GreenGuy33

    GreenGuy33 Active Member

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    Plug-in Base
    Congrats!!!
     
  2. Mainline Prius

    Mainline Prius New Member

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    Location:
    Wynnewood
    Vehicle:
    2010 Prius
    Model:
    IV
    Just signed the papers for a Blue Ribbon package IV w/solar and remote engine starter. Discount: $1,531 below MSRP. Received info from 3 dealers in the Northeast that participates in Overstock.com Auto Program. The dealer I chose gave me a price of $400 above invoice. The car is being delivered to my house from their allotment in the end of November. Couldn't be any easier! Would do the same again when we will be purchasing a hybrid SUV in a few years.
     
  3. GreenGuy33

    GreenGuy33 Active Member

    Joined:
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    Vehicle:
    2012 Prius Plug-in
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    Plug-in Base
    Congrats!!!
    What part of the Northeast do you live?
     
  4. Mainline Prius

    Mainline Prius New Member

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    Vehicle:
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    Philadelphia Suburbs. This forum really gave me the heads-up regarding Overstock.com advantage. Thank you all! Can't wait until it arrives in our driveway!
     
  5. sktn77a

    sktn77a Member

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    Location:
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    Vehicle:
    2005 Prius
    Most of the dealers want MSRP here in NC if you just walk into the showroom. I went through the Kelley Blue Book internet quote service this week and paid $1000 under MSRP for a Prius IV with Nav. But I had to pay $499 "documentation fee" on top of that! All the dealer in NC charge $300 to $500 to do the paperwork. I think it's to offset South East Toyota's distributor administration fee ($700-$800). What a rip!
     
  6. HondaConvert

    HondaConvert New Member

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    Location:
    SF
    Vehicle:
    2010 Prius
    Model:
    III
    Paid $900 under MSRP in California on Oct 31, which was about $350 over invoice.
     
  7. The Critic

    The Critic Resident Critic

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    A Package III w/NAV stickers at 26,180. The invoice is 24,043. $900 under MSRP is not $350 over invoice.
     
  8. Jim Clark

    Jim Clark Member

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    Location:
    Northern VA, the 51st state (someday)
    Vehicle:
    2010 Prius
    Model:
    IV
    We bought ours in the C4C program in August. We got nothing off sticker. It was the last one they had on the lot at that time. We were lucky to find one at all.
     
  9. GoSkins

    GoSkins Member

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    Location:
    Frederick, Maryland
    Vehicle:
    2010 Prius
    Model:
    IV
    C4C program end of July, $900 below MSRP, IV w/Nav. -DARCARS Frederick, MD.
     
  10. grantb3

    grantb3 Junior Member

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    Location:
    Orange County, CA
    Vehicle:
    2010 Prius
    Model:
    III
    Not sure (III):

    MSRP: 23,400 + 200 (floormats) + 69 (bumper sticker) + ("handling") 750 = 24419

    Paid: 23795 + 55 (doc prep fee Wth?) = 23850 (not including sales tax, DMV, etc)

    Note to self: don't car shop with wife...

    I'd be curious to know what the real MSRP and invoice are for this car.
     
  11. SPlautz

    SPlautz Junior Member

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    Location:
    Virginia Beach VA
    Vehicle:
    2010 Prius
    Model:
    V
    It's hard to say how much I saved on my Prius V with AT. I got $250 off of MSRP. However, for the Infiniti I traded in, CarMaxx appraised it at $28k and this very same dealer offered $28k for it 3 months ago when I ordered my Prius. When my Prius arrived, they offered $31500 for the Infiniti. So I view this as a $3500 extra savings.. who knows though. I could have probably sold the car for $30k, so I'd go with $2k off is more realistic.

    On top of that, I negotiated with them to lower my trade-in from $31.5k to $28k in exchange for taking $3500 of the Prius' sale price. This smart thinking saved me an additional $105 in state sales tax. Something you should think about when negotiating.
     
  12. thebeed

    thebeed New Member

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    Location:
    San Francisco, CA
    Vehicle:
    2012 Prius v wagon
    Model:
    Five
    I got Prius IV w/ Nav, floor mats and silly bumper applique for $28,350...$1345 below msrp in San Francisco at City Toyota.
     
  13. fjpod

    fjpod Member

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    Location:
    New York
    Vehicle:
    2010 Prius
    Model:
    II
    Just ordered a Goldie, IV, leather, upgraded radio, etc., includes mats, but no Nav or sun/solar roof. Got $400 off MSRP. No doc fees or extras. Many of the dealers in my area are still adding $1000 worth of extras onto the price. I chose to order from the dealer closest to my house (and place of business).
     
  14. clynn

    clynn New Member

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    Location:
    Phoenix, Arizona
    Vehicle:
    2008 Prius
    I just bought my mom a 2010 Prius III with Nav. Package for $25,000 at Big Two Toyota in Phoenix, AZ. "Power Toyota" which is part of AutoNation offered to sell me the same car for $26,400 and then lowered it to $25,700 when I called them on it. Bottom line, I love Big Two's straight on pricing approach and hated the Power Toyota approach which, in my case, only lowered the price when I told them they were charging too much for the car. Power Toyota also told me they had the only Prius III w/nav in the region which was false given that I bought my car the same day from a dealer that was a few miles away!
     
    1 person likes this.
  15. austingreen

    austingreen Senior Member

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    Help, I'm in austin, TX and no one seems to be discounting off of MSRP. Can you buy the car from anouther state? I did put a refundable deposit down on one, so that I can get it, but have some time to negotiate with the other dealers. I just tried overstock.com but sent it to 3 of the same dealers that quoted me msrp. Is there any tips/tricks that you would use?
     
  16. sdleo726

    sdleo726 New Member

    Joined:
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    Location:
    San Diego
    Vehicle:
    2010 Prius
    Model:
    IV
    Got my Toyota Prius IV yesterday for $1,000 over invoice ($29,561) or $1,305 below MSRP of $31,866... and it only had 2 miles on it! Straight from the factory to me :)
     
  17. lisalisa57

    lisalisa57 New Member

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    Hi everyone,

    First off, I just want to thank everyone on here for all the helpful and very useful info that i have learned on here...Well, finally w/ a couple of months shopping around...i just picked up a prius 5 w/ nav...i got invoice for the car..its black w/ dark grey...and its absolutely beautiful. I cant wait to spend my day putting a few coats of wax on it...:D

    Many thanks again to everyone!!
     
  18. dawgsrock

    dawgsrock New Member

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    Location:
    Florida
    Vehicle:
    2006 Prius
    Model:
    N/A
    I went to Overstock.com and got a reply for a Prius IV with solar roof and blizzard pearl for $400 over invoice. However, I pried the guy for more info and it turns out they also add a $499 "dealer fee" onto the price. That sounds like simply additional markup (profit) to me. So this looks like a $900 over invoice offer.

    Do all Toyota dealers add on some kind of fee like this?
     
  19. grantb3

    grantb3 Junior Member

    Joined:
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    Location:
    Orange County, CA
    Vehicle:
    2010 Prius
    Model:
    III
    Mine sure did! Read on the previous page...
     
  20. Carnutt

    Carnutt Member

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    Location:
    SW USA
    Vehicle:
    2018 Prius
    Model:
    Four

    It's called the "doc. fee" and it ranges from $199 to $499, maybe higher. It's pure dealer profit and one would be wise to ask at the time of negotiations what the dealership charges and take the amount into consideration with one's offer to them. Watch out for other (added) fees as dealerships are getting very creative along those lines.