How would you fix this?

you have two options
a) Get a new bumper and get it painted ($500-900)
b) File it down and even it out then get bumper plugs from this guys BumperPlugs.com. The only difference would be that bumper plugs will stick up from the bumper and the stock bumper without holes will actually have dimples.
I went for a new bumper and had it paint matched but its your choice
My Plugin was brand-new on the lot and i demanded it without a front bracket but they put one in and said its already there (even before buying it). After many calls to Toyota headquaters and dealing with customer relations they said "state law requires them to be installed, we do it to every vehicle unless its pre sold and noted it not to be drilled".
Sorry.

 

They'll probably write it up as a paint defect and warranty the repair. They never argue with someone that just bought a new car. Just my experience

SM-N900P ?

 

My dealership was pretty adamant about it because they said its "STATE LAW" if its already installed they won't fix it. They said I could wait 4-5 weeks for a new delivery and they'll be sure not to install it. Its normal to drill into the bumper except Honda, they don't drill into the bumper even Lexus had the guts to install it on our brand frekin new EsH , even when it wasn't present during the test drive and I told them not to install one. Although they offered to swap the vehicle out 3 days later because it only had 35 miles and the registration papers weren't forwarded to the dmv yet.
Btw here are the pics of the dimples

 

That is how all Toyota and Lexus front plate brackets are installed. If the car was purchased from a state that requires a front plate, then you have no recourse via warranty.

 

The warranty is good at any dealer, try another

SM-N900P ?

 

When I moved my front license plate holder down on the PiP from its standard position to a lower position last year so that the plate is mostly forward of the grille and not above it, I had the same two sheet metal screw holes in the bumper. I bought cheap black nylon plugs of an appropriate size from a mom-&-pop hardware store and painted them with touch-up paint. The fix was nearly invisible unless you crawled along the bumper looking for it.
I'd attach pix but unfortunately my PiP got front-corner-ended in a parking lot while I was inside a store. The insurance repair replaced the front bumper & crushed headlight etc. and I made damn sure the auto body shop drilled holes for the license plate holder where I wanted them (the horizontal silver accent bar on the PiP). They even filled the li'l factory divots in the new bumper with Bondo or something like it before painting the whole thing.

 

State law requires a front license plate and as Ken Blake has stated once its its installed there is absolutely nothing warranty can do because its not a manufacture defect. Any costs would be paid by the dealer it self because they caused said "damage". The service department won't even listen to your concern because sales and service are usually completely separate devisions of each dealership as a whole. Any concerns would be taken care of by your "customer relation" manger or advisor who is part of sales. All calls to Toyota motors regarding a dealership in particular are always directed to the customer relations manager. Unless its elavated without being resolved, and then toyota motors rarely choses to differ form the opinion of the dealership because they stand behind them unless its absolutely clear. This is clearly the dealership's fault for installing and drilling the plate bracket and you sign a paper when buying the car acknowledging it.

 

Thats the perfect idea, I regret not asking the shop to do this for me.

 

Unfortunate for a new car, but it happens often. As stated above, there's a easy fix. I did the same thing, lowered my front plate for a better look. I trimmed the two screws holes flat. Lowes sells plugs and fasteners for vehicles. I purchased two "tapered" plugs (70 cents each), inserted them, and used touch up paint to match the bumper color. A ten dollar fix that would pass even the most critical eye. For me, time is money and I hate a hassle. I'd avoid taking my Prius to the dealer when a simple fix would work. One note, with dimples in a flexible bumper cover, they might recover with time. I used a heat gun that worked, but be careful. You can melt the bumper material and/or blister the paint. Check out the LINK below for more information.

What did you do to ur Prius today???? | Page 108 | PriusChat

 

I wouldn't have been bothered much by finding some plugs, getting them painted and snapping them in.

 

So lucky that I bought mine from Dianne. She told us that the bumper came undrilled without holes, and ASKED whether I wanted the plate holders mounted or not. I mean, THAT'S detail…

 

Looks good. H

 

Absolutely fine.

 

congrats, looks great! can't wait to hear about your comparison to pip. can you tell us about your lease deal?

 

thanks! too many new prime owners to keep them all straight.