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Inventory price markup

Discussion in 'Prime Main Forum (2017-2022)' started by bowang, Jan 14, 2017.

  1. bowang

    bowang Member

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    I frequently check dealer in my area. Most of them have at least one Prime parking on the inventory lot. But supply is still very limited. Some dealer take advantage of demand put "mark up" on top of MSRP. Here are 2 dealers

    Kearny Mesa Toyota MSRP+$500 mark up
    Tustin Toyota MSRP+$2k mark up

    Longo Toyota offer the opposite, and much better deal they have several Plus available at MSRP-$1k off. Yes 1k discount.
    I am not affiliated with them. Just was frustrated when hopping for dealer to dealer who doesn't honor what they said online. I wonder if dealer in north California is also playing the mark up trick right now.
     
  2. bisco

    bisco cookie crumbler

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    are you near carson? they don't mark up.
     
  3. Will_Prius16

    Will_Prius16 Member

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    1k off msrp, is that the factory cash rebate by Toyota? If it's 1k off on top of Toyota factory rebate, that's 2k off and I would grab it right away. Have you tried other So Cal dealerships?

    Posted via the PriusChat mobile app.
     
  4. BlueMagnet

    BlueMagnet Junior Member

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    Purchased a Prime this week and received 1K off MSRP. I received an information sheet that
    the 1K off is available from 1/4/2017 to 1/31/2017 effective for San Francisco Region (maybe other regions too?)
    I just checked Toyota inventory for prime in my zip code and a few days ago inventory was ~60 and
    today it jumped to 120 vehicles. I have never seen the inventory this high and I have been checking daily since December and
    stopped checking when I purchased my car.
    Just a reminder that tax rate in Bay Area is close to 9%.
     
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  5. Will_Prius16

    Will_Prius16 Member

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    Sales tax depends on where car gets registered to, doesn't matter the city where you purchase.

    Posted via the PriusChat mobile app.
     
  6. BlueMagnet

    BlueMagnet Junior Member

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    Thanks for that info - I did not know that.
     
  7. bisco

    bisco cookie crumbler

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    cali residents have to pay local sales tax where car is registered?
     
  8. craigtheguru

    craigtheguru Junior Member

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    Toyota of Berkeley had a market of about $1000-$1500, but Berkeley is like Prius ground zero and while annoyed I was not surprised.
     
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  9. MikeDee

    MikeDee Senior Member

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    Yes.
     
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  10. bisco

    bisco cookie crumbler

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    interesting, thanks. what is the lowest sales tax area and rate in cali?
     
  11. MikeDee

    MikeDee Senior Member

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    Minimum is 7.25% California State Sales Tax Rates | TaxRates.com I don't know where you have to live to get that low a rate. Probably not in a metro area.

    Food in a food store and clothing are not taxed. Social Security benefits are not taxed.
     
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  12. Morphic

    Morphic Junior Member

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    Bowang, you live close to me. Go to El cajon toyota, they don't mark up the price. As of last night they had 2 in Stock.
    I got my blue plus from them.
     
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