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Is the Prime Advertised?

Discussion in 'Prime Main Forum (2017-2022)' started by stevepea, Jul 13, 2017.

  1. stevepea

    stevepea Senior Member

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    Does Toyota (not local dealerships) advertise the Prime at all?

    I watch virtually no live TV anymore (so I'm a bad judge of what's being advertised or not) but was over at someone else's place the other night and on their TV, saw a standard ad for Toyota, quickly going through some of the current models you can find on sale (Corolla, Camry, etc). That got me thinking... I never really remember seeing the Prius advertised much through the years (just on billboards and occasionally in print ads perhaps - not on TV) -- but to date, have seen NO ads AT ALL for the Prime -- no billboards, no print ads, and no TV ads (though again, I watch virtually no live TV anymore). Here in SoCal, I've actually seen a couple billboards for the Mirai -- but NOT for the Prime!

    I know it's a hot seller, but the Camry and Corolla are hot sellers too, and they get mentioned in Toyota Corp ads.

    So was wondering... has anyone out there seen the Prime being advertised by Toyota? (not local dealership ads just showing their prices). Is it just me, or is there no ad budget for the Prime?
     
    #1 stevepea, Jul 13, 2017
    priuscatprimeguy likes this.
  2. DavidA

    DavidA Prius owner since July 2009

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    Not even mentioned on the website of the dealer I bought mine from, as if the model does not exist.
     
    #2 DavidA, Jul 13, 2017
  3. stuyguy

    stuyguy Active Member

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    Sort of, on YES network the Prime is the official hybrid car of the NY Yankees
     
    #3 stuyguy, Jul 13, 2017
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  4. bisco

    bisco cookie crumbler

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    surprising lyly, i saw quite a few prime commercials (part of overall toyota ad) promoting the $2,500. cash back. haven't seen one yet since they bumped it to $3,250.
     
    #4 bisco, Jul 13, 2017
  5. fotomoto

    fotomoto Senior Member

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    None here in truck country. I occasionally get email from Toyota about great deals on Tundras.
     
    #5 fotomoto, Jul 13, 2017
  6. Tideland Prius

    Tideland Prius Moderator of the North
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    NorCal's ad

     
    #6 Tideland Prius, Mar 26, 2018
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  7. john1701a

    john1701a Prius Guru

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    2 years later... a new "Prime" advertisement has emerged.



    "Elektrisk Rekkevidde: 65 km" translates to "Electric Range: 40 miles"
     
    #7 john1701a, Mar 28, 2020
    drash and jerrymildred like this.
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