We started with the SE based on price but shifted to the XSE because we liked the extras then finally going for the XSE Premium because we got a pretty nice di$count and the added extras on the Premium were attractive to us too.
If your talking about vehicles my wife originally wanted an SUV so we wanted a Corolla Cross hybrid or RAV4 hybrid but wait times were a no go. Also looked at the Crosstrek hybrid which she liked but again wait times were a no go. Liked the Mazda CX5 for quality and pricing but really wanted a hybrid so decided to look at sedans. Liked the Civic hatchback hybrid and Prius PHEV both had no wait times. Wife preferred the Prius more for its features and feel so here we are.