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Featured Poised for Performance: 2023 Toyota Prius Prime Revealed | 50% increased EV range, 220 HP

Discussion in 'Gen 5 Prius Main Forum' started by Danny, Nov 16, 2022.

  1. Danny

    Danny Admin/Founder
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    Official press release from Toyota, then photos at the bottom.

    • All-New Sporty Exterior Styling with Flowing, One-Motion Silhouette
    • Over 50 Percent Increase in Zero Emission Driving Range from Prior Generation Model
    • All New Traffic Jam Assist Feature Standard
    • Legacy Prius Name to Carry on Toyota’s Commitment to Carbon Neutrality



    LOS ANGELES, Calif. (November 16, 2022) – When the Prius Plug-In concept model was first
    revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it
    would play in the future of mobility. It offered customers a versatile solution with its pure EV or
    hybrid modes, impeccable MPG, and all the tech people expected from a Prius – making it a
    perfect addition to the third-generation Prius lineup. Fast forward to now, and the automaker is
    ushering in a new era of the Prius legacy—with the reveal of the 2023 Prius Prime at the 2022 Los
    Angeles Auto Show.

    Now in its tenth year of production, this plug-in hybrid model has continued to offer customers
    the flexibility of getting around town on zero emission battery power or hybrid mode for fuel
    efficient road tripping. And now, this plug-in offers a thrilling experience in its own right – by
    bringing even more performance and technology to an already incredible package. With a larger
    lithium-ion battery that increases its EV range by more than 50% over the previous range of 25
    miles. With over 20 million hybrid and plug-in hybrid electric vehicles sold globally, the all-new
    Prius Prime brings a flexible player to Toyota’s ever-growing team of electrified vehicles.

    As part of Toyota’s diverse approach to carbon neutrality, the Prius Prime is part of lineup that
    looks to move “beyond zero”. With ten hybrids, two plug-in hybrids, the new bZ4X battery electric
    vehicle, and zero emission hydrogen fuel cell technology Mirai, Toyota is committed to finding
    highly efficient and zero emission solutions that fit customers lifestyles across the US. As a symbol
    of that commitment, the 2023 Prius will be the first Toyota vehicle to wear a new “Beyond Zero”
    badge, a global effort to achieve carbon neutrality in our products, manufacturing, and beyond.

    Price and on sale date of the exciting, all-new Prius Prime will be announced in the first half of
    2023.

    Sporty with an Eye on Efficiency

    A focus for Prius Prime is to allow it to have a similar ethos to the new Prius hybrid model, but with
    a little something extra – more performance, technology, safety and even a little attitude. Overall,
    the goal is to build a vehicle that not only meets the practical needs of today’s customers, but also
    one that appeals to their emotions and that starts with a new sport grade lineup.

    Available in SE, XSE and XSE premium grades, the 2023 Prius Prime is built on the second generation TNGA-C platform, offering a low center of gravity with reduced weight and increased
    rigidity compared to the previous generation. The result? A wider stance and a lower driving
    position that feels sporty, yet comfortable.

    The all-new Prius Prime also blends its athletic side with a bit of star powered tech: a solar roof.
    This on-board charging feature uses roof mounted solar panels to recharge the Prius Prime’s
    battery when parked. The panels deliver supplemental power to accessory functions, like air
    conditioning, when driving and they also use a clever design that conceals the electrodes for a
    seamless, glossy appearance.

    Compared to the previous generation Prius Prime, it’s 2-inches lower, 1-inch wider, 1-inch longer
    length, and with a hip point that’s almost 1-inch lower. The placement of the traction battery
    placement is also optimized, with placement under the rear seat for a low center of gravity and
    enhanced luggage capacity.

    Poised for Performance

    When it comes to performance, Prius Prime is purpose-built – with a plug-in hybrid system
    designed to enhance both fuel economy and driving performance, when compared to the
    outgoing model. The acceleration feel and vehicle speed controllability have also been enhanced,
    providing a driving feel and accelerator response unique to electric vehicles.

    Under the hood is the 5th generation hybrid powertrain coupled with a 2.0L engine and a newly
    developed lithium-ion battery, located underneath the rear seat. The result is a zero-emission
    electric range increase of over 50 percent, a nearly 100 hp increase to 220 hp, and a 0-60 time of
    6.6 seconds.

    Making the Grade

    The all-new 2023 Toyota Prius Prime takes standard and available features to a whole new level.
    Whether one chooses SE, XSE or the XSE Premium grade – in Wind Chill Pearl, Cutting Edge,
    Guardian Gray, Black, or Supersonic Red – Prius Prime drivers will be ready to look to the road
    ahead.

    SE grade
    • Standard Features
    o 17-inch alloy wheels with wheel covers
    o 8-inch audio multimedia touchscreen
    o 6 USB-c ports
    o SofTex and leather trimmed heated steering wheel
    o Rain sensing windshield wipers
    o Electronic Parking Brake (EPB)
    o Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
    o Traffic Jam Assist
    • Optional features
    o Front and Rear Parking Assist with Automatic Braking (PA w/AB)

    XSE grade
    • Standard Features on SE +:
    o 19-inch unique wheel
    o Clear taillight
    o Auto-dimming rearview mirror & Home Link
    o Two additional cup holders for rear seat passengers
    o Driver and passenger heated seats
    o 8-way power driver’s seat
    o SofTex seats
    o Smart key
    o Wireless charger
    o Direct light illumination
    o Front and Rear Parking Assist with Automatic Braking (PA w/AB)
    • Optional features
    o 12.3-inch audio multimedia touchscreen
    o Fixed glass roof
    o Digital Key

    XSE Premium grade
    • Standard Features on XSE+:
    o 12.3-inch audio multimedia touchscreen
    o JBL® Premium Audio System with 8 speakers
    o Driver and passenger heated and ventilated seats with memory
    o Fixed glass roof
    o Digital Key
    o Power back door
    • Optional features
    o Advanced Park
    o Digital rearview mirror
    o Rear seat heater
    o Panoramic View Monitor
    o Solar glass roof

    Tech at the Ready

    The all-new 2023 Toyota Prius Prime is equipped with the tools to make life more convenient –
    thanks to the available 12.3-inch, Toyota Audio Multimedia system designed and engineered by
    Toyota’s Texas-based Connected Technologies team. Prius Prime drivers will also have the
    opportunity to access a wide range of enhanced connectivity and convenience features, including
    Over-the-Air (OTA) updates.

    Users can interact with the system through intuitive touch and voice activation controls. With the
    available Connected Service Drive Connect, drivers and passengers have access to Intelligent
    Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like
    “Hey Toyota” awaken the system for voice activated commands to search for directions, find Points
    of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud
    Navigation, the available onboard navigation solution, utilizes the cloud to download the latest
    available map, traffic and routing information. To ensure users have the most up-to-date search
    capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also
    gives access to 24/7 live agent assistance to locate the next destination.

    The new Toyota Audio Multimedia allows for dual Bluetooth® phone connectivity, with support for
    standard wireless Apple CarPlay® and Android Auto™ compatibility. With further connectivity, the
    Prius Prime has an available Wi-Fi Connect 1-month trial that offers 4G connectivity for up to five
    devices – turning the Prius Prime into an AT&T Hotspot. Adding to the already robust offering of
    audio playback ability with HD Radio®, USB data and a SiriusXM® Platinum Plan 3-month trial
    subscription, Wi-Fi Connect also enables the new Integrated Streaming feature, providing
    customers the ability to link their separate Apple Music® and Amazon Music subscriptions to the
    vehicle for onboard control.

    For those looking for an enhanced audio experience, the Prius Prime offers a JBL® Premium Audio
    system with eight speakers, creating a mobile concert from any music genre. Standard on the
    Limited grade only, with the use of Clari-Fi® technology, the system is also able to breathe life into
    compressed digital music formats enhancing the audio experience.

    Each Prius Prime offers a host of additional available Connected Services. Safety Connect includes
    an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision
    Notification, Stolen Vehicle Locator and Collision Assistance with up to a 10-year trial. Service
    Connect gives drivers the capability to receive Vehicle Health Reports, Maintenance Alerts and
    reminders, also with up to a 10-year trial.

    With the Toyota app, users can stay connected to their Prius Prime with a 1-year trial of Remote
    Connect service, available on LE grade and standard on XLE and Limited. Users can activate
    headlights, lock/unlock the doors and remotely start the vehicle. Users can also check vehicle
    status, receive reminder notifications and set Guest Driver Alerts. Digital key is also standard with
    Remote Connect for the XLE and Limited Grades – making it easy to lock and unlock doors, remote
    start and more all from a smart phone.

    Ready to handle all your device charging needs, the Prius Prime is equipped with six USB ports in
    the cabin. Up front, two Type-C USB ports at the bottom of the center stack plus two more Type-C
    USB ports in the center console. For second-row passengers, two Type-C USB ports are located at
    the bottom rear of the center console.

    Convenience features are aplenty for Prius Prime, too. Blind Spot Monitor (BSM) with Rear Cross
    Traffic Alert (RCTA) is standard on all grades. Front and Rear Parking Assist with Automatic Braking
    (PA w/AB) is available on SE and standard on XSE and XSE Premium. A Panoramic View Monitor is
    available on XSE Premium and provides a live rotating 360-degree view around the vehicle.
    Advanced Park is available on XSE Premium, a hands-free system designed to assist you with
    parallel parking or backing into a parking space.

    Safety

    For 2023, Prius Prime will come standard with the latest Toyota Safety Sense generation, TSS 3.0.
    This suite of active safety systems includes the existing feature set available on the prior
    generation Prius Prime but includes some additional enhancements and capabilities.
    This suite of safety features includes:

    • Pre-Collision System with Pedestrian Detection
    • Lane Departure Alert with Steering Assist
    • Full-Speed Range Dynamic Radar Cruise Control
    • Lane Tracing Assist
    • Road Sign Assist, and
    • Automatic High Beams
    • Proactive Driving Assist

    Another new addition to Prius Prime’s safety features is Proactive Driving Assist. When system
    operating conditions are met, using the vehicle’s camera and radar, this system provides gentle
    braking into curves or gentle braking and/or steering to help support driving tasks such as
    distance control between a preceding vehicle, pedestrian, or bicyclist. Proactive Driving Assist is
    not meant to be a substitute for the Pre-Collision System and operates in different circumstances.

    The Toyota Safety Sense features from the prior generation Prius Prime have been enhanced for
    TSS 3.0:
    • The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities
    thanks to new system sensors. It receives enhanced intersection support with improved
    detection capability in certain circumstances. It also adds the capability to detect
    motorcyclists, in addition to bicyclists and pedestrians.
    • Lane Departure Alert with Steering Assist has enhanced lane recognition that includes
    detection of certain 3D objects, like guardrails, that may be used to help define the lane.
    • Full-Speed Range Dynamic Radar Cruise Control adds a fourth following distance setting,
    from the previously available three. Enhanced vehicle detection allows for the ability to
    detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps
    the system to provide smoother, more natural speed adjustments, especially when the
    driver changes lanes.
    • Like Lane Departure Alert, lane recognition is enhanced for Lane Tracing Assist. This system
    now also helps provide more space between vehicles being passed in adjacent lanes. It
    works by offsetting the vehicle’s driving path with minor steering adjustments while
    keeping the vehicle within its lane.
    • An Emergency Driving Stop System has been added to Lane Tracing Assist. It’s designed to
    monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or
    non-responsive, such as during a medical emergency. This feature can bring the vehicle to
    a stop if the driver doesn’t respond to alerts to take control.
    • Road Sign Assist gets expanded sign detection capabilities that now include certain
    intersection signs and warning signs, like pedestrian crossings.

    Prius Prime – Upgraded Convenience

    Prius Prime will also come standard with some additional features made possible by the equipped
    front corner radar sensors and a driver monitor camera. These features include Lane Change
    Assist, Front Cross Traffic Alert, Advanced Park, and an all-new feature to the Toyota line-up,
    Traffic Jam Assist.

    Lane Change Assist works in collaboration with Lane Tracing Assist, meaning it also only operates
    when DRCC is activated. When a driver partially engages the turn signal, the system sensors
    monitor to confirm there are no vehicles in the path of the lane change, and then provides steering
    support into the new lane with the driver’s hands on the steering wheel.

    Front Cross Traffic Alert uses the front corner radar sensors to detect vehicles approaching from
    the side in situations such as when stopped at an intersection. Arrows are displayed to warn the
    driver, and if the driver attempts to proceed when there’s cross traffic, the vehicle provides an
    audible alert and warning on the MID

    Advanced Park executes the necessary steering and brake controls to navigate the vehicle into a
    selected parking space. Advanced Park is capable of parallel parking, backing into a
    perpendicular parking space, and can assist in exiting a parking space, all hands-free under the
    driver’s supervision.

    Traffic Jam Assist is a first to Toyota and Prius Prime and can help take some of the stress out of the
    low-speed, stop-and-go driving in a traffic jam. When driving on a highway with DRCC and LTA
    activated, if the system sensors detect traffic is slowing, and if operating conditions are met, this
    system will assist by providing acceleration, braking, and hands-free steering control under active
    supervision of the driver. This system is designed to operate only under speeds of approximately
    25 miles per hour, and the driver monitor camera must confirm the driver has their eyes on the
    road to allow for hands-free operation. If operating conditions are no longer met, or if the speed
    of traffic increases beyond 25 miles per hour, the system will prompt the driver to take control of
    the vehicle.

    Prius Prime_MY23_0007_V001 (Large).jpg Prius Prime_MY23_0005_V001 (Large).jpg Prius Prime_MY23_0008_V001 (Large).jpg Prius Prime_MY23_0006_V001 (Large).jpg Prius Prime_MY23_0004_V001 (Large).jpg Prius Prime_MY23_0003_V001 (Large).jpg Prius Prime_MY23_0002_V001 (Large).jpg Prius Prime_MY23_0001_V001 (Large).jpg
     
    #1 Danny, Nov 16, 2022
    Last edited: Nov 16, 2022
  2. drash

    drash Senior Member

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    Woah so we can get a solar roof but no 120V outlet. 19" unique wheels, I read that as expensive, not exclusive.
     
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  3. drash

    drash Senior Member

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    Then I looked at the interior picture and I see not 1 but 2 AC 100V buttons, huh!?!

    @bisco I see two fixed cup holders in front of the shifter.
     
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  4. Lee Jay

    Lee Jay Senior Member

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    Lousy packages, as usual, but the fact that they still sell softex just baffles me. It's total garbage. I've had two steering wheels peel, the seats stain and don't breathe. I had to cover them with cloth.

    No mention of performance in EV mode, which is the only mode that matters, and you have to get the damned 19 inch wheels if you want the solar roof or homelink mirror.

    And no HUD?
     
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  5. prius16

    prius16 Active Member

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    WOW, Very Nice!
    Also, SUPER AWESOME CLEAR VIDEO!

    Note, no more HUD (Heads Up Display) option in a Gen5 Prius. :( :(
    For me, since I can, and do, have a HUD in my Gen4 Prius Prime Limited, that means that I will not be in the market for a Gen5 Prius Prime. :(

    The Gen5 has so many very nice features, and a more advanced DRCC. Sweet!
    However, there is no way, *I* would use DRCC without the HUD. For me, in heavy rush hour traffic, DRCC is the best thing since sliced bread. (y)

    Imho, using the HUD with navigation RULES!


    Also, imho, when the car is moving, the Gen5 Prius' cup holders are not "functional".
    After seeing cup holders in front of a "push-toggle" drive-mode select :eek:, I'm debating if I should shorting Toyota stock.
    Hmm, then, maybe I'll also then start agreeing with the "questionable" anti-Toyota stuff that some people say. :D
    Toyota uses Puréed Baby Seals for gear oil.
    Toyota engines burst into flames after 20K miles.
    Toyota hoods rip off the car, if the car is driven over 3mph.
    :whistle:
     
    #5 prius16, Nov 16, 2022
    Last edited: Nov 16, 2022
  6. prius16

    prius16 Active Member

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    No HUD in the Gen5 Prius.

    Code:
    Start at: 4:13
    https://youtu.be/eODicxv4OKQ?t=223
    *Hands On* The New 2023 Toyota Prius is Handsome, Quick, and Efficient
    Kirk Kreifels
    Nov 16, 2022
    

    Iirc, the HUD is available on the Camry Hybrid.
     
  7. Terrell

    Terrell Old-Timer

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    No rear window wiper for those of us who live in snowy areas? Yes, there is a rear window defrost (I assume), but when it's really coming down, I use the rear wiper.

    The 12V battery looks to be in the rear again, which is nice for adding things, like an inverter.

    The Japanese version has 100V outlets. You can even get a window pass-through from Toyota to run an extension cord out the window. What about the USA version?
     
  8. prius16

    prius16 Active Member

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    Fwiw, no rear window wiper on the Gen4 Prius Prime either. :-P
     
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  9. Prius Maximus

    Prius Maximus Senior Member

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    When it's really coming down, the wiper just piles it up into a mountain at the bottom and I can't see past it. But in rain, I use my rear wiper a lot. Even with Rain-X. Road salt cakes up and won't wash off on its own.
     
  10. Terrell

    Terrell Old-Timer

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    Which is why I don't like it.
     
  11. Trollbait

    Trollbait It's a D&D thing

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    The used the Japan spec files by mistake.
     
  12. Lee Jay

    Lee Jay Senior Member

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    I watched the video. I don't see what people like about the looks. Simple, boring back and side, big ugly maw on the front bottom, front seats look about half the length of the car from the front, the face is boring with no visible eyes.

    I don't care about esthetics so this wouldn't put me off but no HUD, lousy oversized wheels and tires, no EV option, still having Softex, and lousy package options make this pretty unappealing. The only thing I like is the bigger, under-seat battery.

    Combine that with no Federal tax credit and there isn't much to get me to trade in my 2017 Prime with just over 50,000 miles on it, especially with me down to driving just a few thousand miles a year.
     
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  13. t4haughton

    t4haughton Junior Member

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    Nearly a perfect vehicle for me. The totally flat hatch floor with the seats down would have alone been enough to get me to upgrade. The red accents are terrible though. Hopefully I'll be able to swap some parts with the non-Prime models if they force the red on us.
     
  14. Arcoril

    Arcoril Junior Member

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    I understand that many current Prius owners were hoping that the 5th gen would be focused even more on efficiency and continue with its really distinctive looks. The new car is probably driving a lot of you away, but it's being received incredibly well by people who would never have even considered a Prius before. I never thought I'd see people in the general auto enthusiast community excited over a Prius' looks and power but that's what this car has done. I think it's exactly what the Prius needed to evolve into in order to stay alive.
     
  15. bhtooefr

    bhtooefr Senior Member

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    A lot of what's going on here is that the whole tire and wheel package is taller, which is a rolling resistance reduction measure.

    Also, looking at air volume (using a very naïve approximation - subtracting the volume of a cylinder the diameter of the wheel and the height of the tire width, from a cylinder the diameter of the tire and the height of the tire width)...

    Gen 4 sizes:
    195/65R15: 39.4 liters
    215/45R17: 34.5 liters

    Gen 5 sizes:
    195/60R17 (rumored): 39.3 liters
    195/50R19 (all but confirmed): 34.6 liters

    Basically, they kept the same tire volume as the original sizes - despite, in the case of 19", getting a narrower tire (which should take less of a highway MPG hit than the original 17" size due to reduced frontal area, and based on the tire volume, no worse of a city MPG hit).
     
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  16. Mendel Leisk

    Mendel Leisk Book Cover Judge

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    Any level have a spare?
     
  17. Trollbait

    Trollbait It's a D&D thing

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    Weight is also a big factor though. Same volume could equate to same weight, but only if the material amounts stay the same. Larger wheel means more metal, which is heavier than the reduced rubber content. The specific wheel design could mean lower weight gain, but the weight is getting sifted further from the center. Now that could be offset by the taller effective final ratio from the taller wheels. I think we'll see ecomodders putting smaller wheels with plus -X tires on these.

    I don't Toyota would have gone with the larger wheels if it kept the car from achieving an efficiency improvement; they did put smaller wheels on the US Camry hybrid for the 50mpg target. The main concern for buyers over the wheels will be replacement tire cost.
    We don't even know the total number of cup holders yet, man:D
     
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  18. Downrange

    Downrange Active Member

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    Initial thoughts: great job! I might just trade mine in, depending on the Canadian rebate. It's possible we'll get the full EV rebate (as the Rav 4 Prime does here) due to the longer EV range. I do see some drawbacks but not sure they're that bad: the height is a lot lower, which probably means the great headroom for us 6 foot-plus folks is going to go away. Oh well, at least the car looks a lot better! Not sure about the rest of the interior, but it may grow on me. I don't like the 12V battery in the back, which someone mentioned. My 2013 Prius 3 had that, and one time I left an overhead light on and you wouldn't believe the trouble I had! Unless you've drained that little gel cell battery too. Much better up front.

    We'll see, but already called my dealer and put my name on the list for 2023 base model (SE in US).
     
  19. Mendel Leisk

    Mendel Leisk Book Cover Judge

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    Not exactly buy-and-hold, lol.
     
  20. Lee Jay

    Lee Jay Senior Member

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    I know. I just don't see why people think it looks good. It's very plain and bland to me.