Prius advertising goes too far? Prius flower murals in LA.

Well, thanks for the flowers anyway! I used to spend a lot of time on California freeways for work and anything to brighten up the landscape is appreciated. As for just being "marketing guys," I guess you plant suggestions that grow into buyer demand rather than seeds that sprout flowers. I like your job a lot better.

 

RyBold:
I think you need to add some television commercials where the setting is a gas station. Show someone filling up an SUV, and then someone in a Prius pulls into the gas station, fills up, and drives away, and the person in the SUV is still standing there filling up, and then their total cost is $85. I think that commercial would have a much greater immediate impact and ability for the consumer to relate to it than the flower power, but the flower power is good too. This is just a suggestion only.

This was one of my first "ah-ha" moments when I took my 2005 for it's first fill-up. I was so used to standing there forever (22 gal Ford SportTrac) that I was in shock and thought there was something wrong with the pump!!

 

I -LOVE- the new TV commercials with the flower people. The first one was clever, the new ones are fascinating. I need to see them over and over just to see all that's happening. What a concept. A commercial you -want- to see again!

Flower murals are used a lot in B.C. where both the province and each community build them. Heck, even private companies are doing it, including Beer companies. I guess it's a good place to lie down after you get drunk.

 

You are so right! I realized that I always look up to see how the people rearrange themselves and their colors to make the wind effect or the change of season. These are fun commercials.