Prius December Sales Increase 37% Over November, and 13.6% Over December 2009, hitting 28,592 !!!

Rybold · Jan 11, 2011

ERROR in thread title. Correct numbers are: Prius increased 33%, Total hybrids increased 37%.
Moderators, please change the word "Prius" to "Hybrid" in the thread title and then it will be correct. Thank you.

American consumers bought more hybrid gas-electric cars in December than any other month in 2010. Sales tallied to 28,592, which is a 13.6 percent increase in hybrid sales compared to Dec. 2009—and a whopping 37 percent increase from November sales.

The December jump in hybrid sales outpaced the overall growth in the U.S. auto market, which grew by 11.1 percent.

For the year, the size of the American auto market also expanded by 11 percent—while hybrids fell by a little more than 5 percent.

The hybrid market continues to be dominated by one vehicle: the Toyota Prius. In Dec. 2010, Toyota sold 15,639 Priuses, nearly a 33 percent increase from last December. This allowed Toyota to post a slight half-percent gain of U.S. annual Prius sales—coming in a year in which concerns about the safety of Toyota.

Perhaps most striking is that Prius sales were flat in 2010, when overall Toyota sales dropped by 5.5 percent last year. The Toyota Prius represented 8 percent of all Toyota vehicles sold in the U.S. in 2010.

In December, Prius returned to the best-seller list for passenger cars. When you exclude pick-up trucks and SUVs, the Prius was the eighth most popular vehicle in the U.S. in December. Other Toyota hybrids did not fare as well. The company sold 3.3 percent fewer hybrids in 2010. This provides a clue to why Toyota is eager to introduce an entire line of Prius vehicles, in an effort to brand much of its hybrid technology with the Prius badge.
Gas prices were on the rise in December, partly explaining the 33 percent month-over-month Prius sales increase. Unfortunately, no other hybrid model had a similar dramatic increase.
Later this week, HybridCars.com will post a full set of hybrid and diesel sales numbers—as well as the first 326 Chevy Volt and 19 Nissan LEAF purchases.
Click to expand...

Hybrid Car Sales, Led by Prius, Finish Strong in 2010 | Hybrid Cars

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cwerdna · Jan 11, 2011

Re: Prius December Sales Increase 37% Over November, and 13.6% Over December 2009, hitting 28,592 !!

Month to month sales for any car aren't that meaningful. There are always certain months that are better than others. However, comparisons to the same period a year ago are meaningful.

bretaz · Jan 11, 2011

Re: Prius December Sales Increase 37% Over November, and 13.6% Over December 2009, hitting 28,592 !!

They were definitely flying off the lot in December. I was watching things closely the entire month since I was in the market. Toyota was offering some sweet incentives to move them out. 0% interest for 60 months, rebates, dealer incentives. There was a period during the month that Toyota was paying salespeople $250.00 for each Prius that they sold.

The 2010s had a very long model year. Does anyone know total production numbers for the 2010? I predict the 2011 model year will be short, with notable changes to the 2012.

Prius December Sales Increase 37% Over November, and 13.6% Over December 2009, hitting 28,592 !!!

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Prius December Sales Increase 37% Over November, and 13.6% Over December 2009, hitting 28,592 !!!

Rybold globally warmed member

cwerdna Senior Member

bretaz Member