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Prius Fuels Toyota Image As A Trendsetter

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by skruse, Apr 24, 2006.

  1. skruse

    skruse Senior Member

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    Behind Toyota's hybrid revolution
    Automaker's successful gamble with Prius fuels its image as a trendsetter

    By making huge long-term investments in gas-saving technologies that U.S. automakers pooh-poohed, Toyota has proved that corporate environmental consciousness can be wildly profitable. By Wall Street's main yardstick -- the company's share price levels -- Toyota is the world's ninth most valuable company, and is now worth more than double the combined value of GM, Ford and DaimlerChrysler. "Toyota is two-faced," said Yurika Ayukawa, director of the climate change program at the World Wildlife Fund of Japan. "It wants to be seen as an eco-company, as environmentally committed, but it's really just business as usual."

    San Francisco Chronicle, Monday, 24 April 2006 CE

    http://www.sfgate.com/cgi-bin/article.cgi?...MNG3JIE6DK1.DTL
     
    #1 skruse, Apr 24, 2006
  2. malorn

    malorn Senior Member

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    <div class='quotetop'>QUOTE(skruse @ Apr 24 2006, 01:14 PM) [snapback]244364[/snapback]</div>
    See my original post on here...."Smoke and Mirrors".
     
    #2 malorn, Apr 24, 2006
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