Prius Team FYI/Intros

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Prius Team, May 17, 2013.

  1. KennyGS

    KennyGS Senior Member

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    Cool thread! Thanks @Prius Team (y)
     
  2. austingreen

    austingreen Senior Member

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    The bridge shot looked cool to me, although I did think that maybe this was after the zombie apocalypse. I've never seen it without traffic;)
     
  3. bwilson4web

    bwilson4web i3 and Prime

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    . . . and the cold beer in the fridge.

    Bob Wilson
     
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  4. drash

    drash Senior Member

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    Woah, could that lead to a couple of great commercials.


    iPad ? HD
     
  5. Tideland Prius

    Tideland Prius Moderator of the North
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    The second is more explicit than the first even though they both say the same thing so that might click in with the audience. The first might be mistaken as a regular Prius ad for the uninformed.
     
  6. Astolat

    Astolat Member

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    Third one didn't work for me, if it's ordinary people it has to be straight vox pops. First was good for catching attention, and would work over here as well. But I suspect the most universal is the second. Even though I'm going to identify with the Dad, I still like it. Just don't try and make it British by flipping the picture and re dubbing the actors...
     
  7. hill

    hill High Fiber Member

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    I know Toyota has planned the death of the EV in favor of the hydrogen car - but the competition doesn't seem to have the same fate in mind for the EV. I sure hope Toyota can pull it together after throwing so much money down the rabbit hole:


    IMO - now "THAT's the way to run an AD.
    ;)
    .
     
    #47 hill, Aug 22, 2014
    Last edited: Aug 22, 2014
  8. bisco

    bisco cookie crumbler

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    sex sells. i think it's the oldest profession. marketing.:cool:
     
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  9. austingreen

    austingreen Senior Member

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    +1
    I'm a little troubled by the content, but it definitely is geek chic, and targeted to a totally different demographic than the toyota fcv.

    Geek-chic hamsters tout Kia Soul EV on video awards
    "The Soul EV is lifting the entire brand," Sprague said. "It will serve as the focus of our Clean Mobility campaign."

    He said studies showed that "consumers were rejecting us because they were perceiving us as environmentally unfriendly because we didn't offer a hybrid. So we offered a hybrid. Then consumers said their expectations had changed and we weren't offering an electric vehicle. So now we're offering an electric vehicle."

    The gas-electric hybrid is the Optima sedan hybrid. The 2014 model Optima hybrid -- along with the electric Soul -- was unveiled at the Chicago auto show in February. Kia is selling about 1,000 Optima hybrids a month.

    Hyundai sells about twice as many Sonata hybrids, mechanically similar to the Kia. Toyota Prius, the iconic hybrid, notches roughly 20,000 sales a month lately.

    Officially Soul EV, going on sale in this quarter for an as-yet-unannounced price, is Kia's "first-ever mass-marketed electric vehicle." Realistically, it might never become a mass-market machine.​

    you can download the mp3 for free
     
  10. bisco

    bisco cookie crumbler

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    if you listen to the folks in the stands, you'll soon be sitting there with them.
     
  11. hill

    hill High Fiber Member

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    see now, if the Kia ad were being produced by Lexus, they'd have to sling mud all over there ev plugin - saying plugin's are only for people who have 4 hours to waste. The sister companies Hyundai & Kia at least don't throw their own product vehicles under the bus. They at least manage to find harmony between both Electric and hydrogen & will try to produce both. They are willing to let the best technology win. I can at least respect that.
    Really? . . . . . more than the "Prius People"?
    [​IMG]
    now THAT's creepy
    :eek:
    :D
    .
     
    #51 hill, Aug 22, 2014
    Last edited: Aug 22, 2014
  12. Prius Team

    Prius Team Toyota Marketing USA

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    Hey all:

    The team wanted to share with everyone the new Prius ad campaign that launched this week consisting of two TV spots and three online videos, some of which feature current Prius owners and all surround the idea of the proven heritage of 14 years of Prius. We hope you enjoy!

    TV Spots:

    Rain | Toyota | 2014 Prius Liftback


    Family Portrait | Toyota | 2014 Prius Liftback



    Online Media Videos:

    Toyota Prius Portraits: The Russes


    Toyota Prius Portraits: The Plummers


    Toyota Prius Portraits: The Huangs



    Zorina Chen
    Toyota Motor Sales, USA, Inc.
     
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  13. bwilson4web

    bwilson4web i3 and Prime

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    Thank Gawd! Professional commercials for adults!

    Put the Spanish language commercials out too . . . perhaps one translated into Southern?

    Bob Wilson
     
  14. john1701a

    john1701a Prius Guru

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    9/09/2000 is when I bought my first Prius. That's just 5 days shy of 14 years ago. (y)

    This is a photo I took on that memorable day:

    [​IMG]
     
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  15. bisco

    bisco cookie crumbler

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    are they only doing prius spots in cali? i haven't seen one in a long time.
     
  16. john1701a

    john1701a Prius Guru

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    I saw "Family Portrait" last night, here in Minnesota... while watching "Big Bang Theory" on TBS.
     
  17. bisco

    bisco cookie crumbler

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    ah, that might be it, you have to watch tv.:cool:
     
  18. hill

    hill High Fiber Member

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    zombie alert - but john, I forgot to mention it when you posted this. Our neighbors Bob & Becky had the same model and color. Their happiness with their gen 1 was what got us to get our gen II in '04. 5 years ago, at age 50, Becky passed away from Alzheimer's, and Bob moved to Washington. I saw to it yjsy one of my co-workers got to buy their 'extra' car, their gen 1. Bob kept their hyhi. My co-worker David drove it 'till it had 300k on it, and now he has a gen III. Great cars allow for great relationships, because you know if you sell to friends/family it's not a lemon you're getting from them.
    .
     
  19. bisco

    bisco cookie crumbler

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    i wonder when the ad campaign for gen IV will begin.(n) i fear the possibilities.:cool:
     
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  20. Trollbait

    Trollbait It's a D&D thing

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    Monsters made of people eating sushi.
     
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