Project Loveday, Climate Change Awareness

A couple of years ago, 10 year old Bria Loveday sent an email (with probably a lot of help from her parents) to Elon Musk challenging him to use the Tesla brand to promote the advantages of 100% electric vehicles. Elon accepted the challenge with a video contest. The winner was announced last year with a clever video that highlighted the utility and performance aspects of a Tesla. Bria was fine with that but she really wanted to emphasize the positive aspects that 100% electric vehicles have on climate change. She apparently wants to use her influence with Elon to combat the complacency and denial that is widespread with regards to climate change. Her attempt to use a currently popular genre, Zombie Apocalypse, is one way to do it. Another way is to use a Star Trek theme with the "resistance is futile" BORG (Big Oil Resources Group) as the villains. Yet another is to use "Global Warming Stripes" graphics on your BEV like one model 3 owner did.

TheClimate Change threat is imminent, it is real, it is now. This is Bria's current attempt to do something about it:
Project Loveday Kicks Off New Tesla Ad Campaign