Featured Should Toyota kill off the iconic Prius?

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Tideland Prius, Oct 13, 2020.

  1. Tideland Prius

    Tideland Prius Moderator of the North
    Staff Member

    Joined:
    Oct 2, 2004
    41,472
    13,015
    41
    Location:
    Canada
    Vehicle:
    2018 Prius Prime
    Model:
    Technology
    Should Toyota kill off the iconic Prius?
     
    alanclarkeau likes this.
  2. Kenny94945

    Kenny94945 Active Member

    Joined:
    Mar 24, 2016
    615
    311
    0
    Location:
    Sausalito
    Vehicle:
    2016 Prius v wagon
    Model:
    Four
    No.

    Prius has become a "branded" name like Kleenex

    The coupe's body style is avant-garde/ stricking when9 compared to a, more conservative Corolla or Rav.

    So many options for Toyota, market research is needed.
    I could recommend 50 mpg with Formula 1 vehicle performance :)
     
  3. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    89,803
    40,259
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    it's their best form factor. if it was a gasser or bev, it would be spectacular
     
    Zythryn and alanclarkeau like this.
  4. Trollbait

    Trollbait It's a D&D thing

    Joined:
    Feb 7, 2006
    15,515
    7,156
    0
    Location:
    eastern Pennsylvania
    Vehicle:
    Other Non-Hybrid
    If they keep it, it should be in a form that embraces the name; something of leading technology or embraces cleaner alternatives. Plug in only has been mentioned elsewhere here. Use it for a more pedestrian FCEV, as the Mirai goes more upscale. Perhaps have hybrid versions running on CNG, or making use of that blue ammonia Japan will be importing.
     
    Prim.e.xample likes this.
  5. alanclarkeau

    alanclarkeau Senior Member

    Joined:
    Feb 24, 2016
    6,159
    6,725
    0
    Location:
    near Brisbane, Australia
    Vehicle:
    2016 Prius
    Model:
    N/A
    Worldwide, it's still a reasonable seller. Here - nope, I'm surprised they bother. I think they'd sell heaps more COROLLA HYBRID WAGONS if they bothered to try.

    TAXIs here were predominantly PRIUS - but have moved largely to CAMRYs.

    Camry are close to 50/50 Hybrid, RAV4 was nearer 80% Hybrid too. Mitsubishi PHEV barely sells any.
     
  6. Moving Right Along

    Moving Right Along Active Member

    Joined:
    Dec 29, 2016
    509
    417
    0
    Location:
    USA
    Vehicle:
    2009 Prius
    Model:
    N/A
    The article has a good point. The Prius was indeed the first and most notable hybrid, but now Toyota is making every model a hybrid, so there’s no real benefit to the Prius. It also is losing its market segment as more electric cars are being released. Instead of trying to redesign the Prius or change it to fit into a different market segment, I think it makes sense to retire the name and replace it with a new electric car with a new name.
     
  7. orenji

    orenji Senior Member

    Joined:
    Aug 17, 2013
    5,152
    3,366
    0
    Vehicle:
    2010 Prius
    Model:
    Three
    Prius should carry on, make it sporty, sell a G’s version in the USA. Make it available with available accessories that have been only available in Japan, spice it up. Prius name is it’s own brand and can rebound with attracting it to younger folks looking for fun and sporty.
     
    Inza2 likes this.
  8. alanclarkeau

    alanclarkeau Senior Member

    Joined:
    Feb 24, 2016
    6,159
    6,725
    0
    Location:
    near Brisbane, Australia
    Vehicle:
    2016 Prius
    Model:
    N/A
  9. Trollbait

    Trollbait It's a D&D thing

    Joined:
    Feb 7, 2006
    15,515
    7,156
    0
    Location:
    eastern Pennsylvania
    Vehicle:
    Other Non-Hybrid
    While a big seller in Japan, Prius sales have slacked off elsewhere.
    In the US, its fortunes follow the price of gas. While Europe has higher gas prices, the import tax makes Toyota's hybrids built there more attractive to buyers.

    The Aqua will be replaced by the Yaris hybrid, if it isn't already one retaining the old name.
     
    Rmay635703 likes this.
  10. TinyTim

    TinyTim Active Member

    Joined:
    Nov 23, 2016
    295
    180
    0
    Location:
    Seattle
    Vehicle:
    2017 Prius
    Model:
    Two
    They should make an all electric Prius with better handling and performance.
     
  11. bwilson4web

    bwilson4web BMW i3 and Model 3

    Joined:
    Nov 25, 2005
    23,672
    13,380
    0
    Location:
    Huntsville AL
    Vehicle:
    2017 Prius Prime
    Model:
    Prime Plus
    A former Prius owner, Toyota holds back low-speed torque that could really boost the urban driving experience. We don't need wheel spin but modern torque control can handle everything from black-ice to semi-melted asphalt. I used to have other suggestions by my Std Rng Plus Model 3 drove them away. <grins>

    Bob Wilson
     
    Zythryn likes this.
  12. Prim.e.xample

    Prim.e.xample Member

    Joined:
    Sep 21, 2019
    94
    54
    0
    Location:
    Indiana
    Vehicle:
    2020 Prius Prime
    Model:
    XLE
    I'm torn on this as the name Prius has great brand recognition. But as others have mentioned, the times are changing and the Prius is being left behind. Sales have been declining for the last six or seven years as well with the introduction of more fuel efficient cars in a "normal" body style. The Prius is polarizing for so many nowadays and it seems people either love it or hate it.

    When I think of Prius, I think of a car that pushed the envelope in regards to hybrid technology. While you don't want to lose that name, it IS really associated with only hybrids; a job it did well. The Prime is an outlier and more of a stop-gap in regards to the line until they go full BEV.

    So I guess I'm on the retire the name side. Come up with a name that will usher in the BEV line for Toyota and push the boundaries of reliable, innovative auto technology for the next 20 years or so.
     
    Tideland Prius likes this.
  13. hill

    hill High Fiber Member

    Joined:
    Jun 23, 2005
    16,622
    6,274
    54
    Location:
    South OC So Cal & Nashville, TN
    Vehicle:
    2004 Prius
    Model:
    IV
    less and less young folk are even bothering to buy any cars. Next to that, people are buying pickups and SUVs. Now, if Toyota had built a Prius pick up? Or SUV? That would definitely keep the moniker alive and well - because it would be the latest and greatest..
    .
     
    Rmay635703 and chelvis like this.
  14. wjtracy

    wjtracy Senior Member

    Joined:
    Sep 19, 2006
    10,897
    3,374
    1
    Location:
    Northern VA (NoVA)
    Vehicle:
    2006 Prius
    Toyota killed off Prius for USA when Gen4 they made it look like a sedan, taking away cavernous inside space, and also when they stopped selling Prius v here. I had to go with RAV4H which is not the Droid I was looking for, but had to settle for it. 40 MPG is not too shabby, and almost as good as Gen2 Prius since you get 40 no matter what you do (not sure about winter yet).

    I feel like Toyota USA does not have the vision to help Toyota Japan do better in the USA re: Prius design.

     
    #14 wjtracy, Oct 14, 2020
    Last edited: Oct 14, 2020
    bwilson4web likes this.
  15. royrose

    royrose Senior Member

    Joined:
    Mar 21, 2009
    1,060
    672
    4
    Location:
    Foot of Pikes Peak
    Vehicle:
    2010 Prius
    Model:
    IV
    Agreed. I want to replace my 2010 Prius in the next year or so and don't find the reduced utility of the gen 4 acceptable nor do I find anything comparable to my gen 3 in the market now. I do hope for a gen 5 that goes back to a more useful design (with more leg and head room in back, for example) while adding a bit more pep.

    I watched the What Drives Me 20th Prius birthday episode and was surprised that there is still a Prius marketing team here. I wonder what they do all day. Just like in Australia, they were "not at liberty to say" anything about future plans for Prius. That the team exists at all suggests that something has been in the works, whether they bring it to market at all and whether they call it a Prius is anybody's guess.

    If they bring a Corolla Cross here that would be a Prius sized vehicle that might attract me.
     
    #15 royrose, Oct 14, 2020
    Last edited: Oct 14, 2020
    Merkey likes this.
  16. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    89,803
    40,259
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
  17. austingreen

    austingreen Senior Member

    Joined:
    Nov 3, 2009
    12,785
    3,468
    0
    Location:
    Austin, TX, USA
    Vehicle:
    2018 Tesla Model 3
    Model:
    N/A
    Remember toyota is only hoping to sell 30,000 fcv a year, and has leased less than 3000 in 2019 and will in 2020. fcv need a lot of space for the tanks and its going to be expensive at least until 2030. No one is going to want to pay $40K for a fuel cell Prius.

    They should design it around the rav4's type of phev system, maybe bias toward rear wheels and improve on it for a dedicated tall car phev. People will pay a premium for 300 hp and 50 mile ev range, and with lower weight and better aerodynamics they can probably do it with a less expensive pack. camry v6 performance in an efficient phev hatchback. Make it flex fuel so it can burn 100% renewable methanol in place where it is available.

    CNG has the same problems as hydrogen with the big tanks and japan doesn't have enough natural gas. I believe the blue ammonia is going to displace coal to generate power.
     
  18. bwilson4web

    bwilson4web BMW i3 and Model 3

    Joined:
    Nov 25, 2005
    23,672
    13,380
    0
    Location:
    Huntsville AL
    Vehicle:
    2017 Prius Prime
    Model:
    Prime Plus
    Toyota can get our 2017 Prius Prime from Tesla ... OPPS! Too late!

    Bob Wilson
     
  19. Trollbait

    Trollbait It's a D&D thing

    Joined:
    Feb 7, 2006
    15,515
    7,156
    0
    Location:
    eastern Pennsylvania
    Vehicle:
    Other Non-Hybrid
    A CNG Camry hybrid could go as far a Mirai using NG sourced hydrogen for the same amount of fossil fuel. But the tanks do take up space, even if it isn't has much as hydrogen ones. Another plus is the tanks could be good for 10 years longer than hydrogen ones.

    Sounds like Japan will be mixing the ammonia in with NG at turbine plants. I did read that current cars can use 5% ammonia mixed into gasoline, and 25% is possible with modification. Somebody is probably working on a 100% ammonia engine. That would still need pressure tanks, but ones that can handle just 300psi or so vs. the 3500psi and 10k psi for CNG and hydrogen.
     
  20. orenji

    orenji Senior Member

    Joined:
    Aug 17, 2013
    5,152
    3,366
    0
    Vehicle:
    2010 Prius
    Model:
    Three
    Uhm the used car market is the hottest it has ever been. Young are buying rather then taking the risk of an Uber during Coronavirus.
     
Loading...