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The big red wave has gone green.

Discussion in 'Environmental Discussion' started by Godiva, Jul 29, 2008.

  1. Godiva

    Godiva AmeriKan Citizen

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    Coca Cola is rolling out hybrid delivery trucks. Diesel/electric hybrids.

    "While other companies are shying away from the considerable costs involved, Coca-Cola announced Monday it is rolling out 10 heavy-duty hybrid trucks in South Florida, part of a national campaign to put 142 of these so-called green trucks on the road in North America in the next several weeks.

    Many companies -- from utilities to architectural firms -- are rushing to jump on the green bandwagon, and the soft-drink industry is no exception.

    Coke's new trucks are estimated to lower fuel consumption by 37 percent and emissions by 32 percent -- solid figures to impress the growing number of people who are demanding a reduction in greenhouse gases.
    But heavy-duty hybrid trucks aren't cheap. Coca-Cola estimates the special engines add about $35,000 to the cost, making the total about $85,000 per truck."
     
    #1 Godiva, Jul 29, 2008
  2. hyo silver

    hyo silver Awaaaaay

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    "Aren't cheap" can be translated as 'the initial purchase price is higher'. The fact that people are going through with this says to me they've looked at the total long term costs, and decided the hybrid is less expensive. So the headline should be "Hybrids save money!"
     
    #2 hyo silver, Jul 29, 2008
  3. Dave_PH

    Dave_PH New Member

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    That means Pepsi will follow quickly
     
    #3 Dave_PH, Jul 29, 2008
  4. ZippyPri

    ZippyPri New Member

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    Yea along with this, it is about time that corporations like coca-cola and ups are looking into hybrid technologies, there dependence on shipping things is there only business. It is no wonder that car companies like Chrysler are beginning to totally discontinue leases of new suv's for they are seen to loose so much money over the course of the lease they are not profitable to sell later. It is satisfying that we are beginning to see a shift from major corporations who we have seen in the past play a larger role in determining market conditions then our own government.
     
    #4 ZippyPri, Jul 29, 2008
  5. bac

    bac Active Member

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    It does seem like the payback could be very quick on a heavy truck that puts TONS of miles on the road. Let's do some quick and dirty math.

    Standard fuel economy = 6mpg (big guess)
    Hybrid fuel economy = 10mpg (another big guess)
    Average mileage/year = 100,000 (another guess)

    Given my math and guestimates ... at $4.50/gal, they would save $30,000 in the first year alone.

    ... Brad
     
    #5 bac, Jul 29, 2008
  6. Dave_PH

    Dave_PH New Member

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    UPS, they'd have a quick payback
     
    #6 Dave_PH, Jul 29, 2008
  7. Godiva

    Godiva AmeriKan Citizen

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    I think they looked long term and recognize that not only is the price of gas not going down...it's going to keep going up. If you have to replace a truck anyway (I have no idea how often they do this) then starting to replace them with more fuel efficient trucks make sense.

    I'll also bet that while they're replacing their current fleet with hybrids, they're also looking at what they're going to be replacing the hybrids with.

    BTW I think all of the neighborhood Post Office trucks should be NEV.
     
    #7 Godiva, Jul 29, 2008
  8. taggart

    taggart Member

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    I thought I heard recently that Coke announced substantial price increases, I guess to pay for the hybrids.
     
    #8 taggart, Jul 29, 2008
  9. Dave_PH

    Dave_PH New Member

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    Post Office. That's a very good one. Low speeds and lots of idle.

    I wonder why President oil Guy didn't think of that change.
     
    #9 Dave_PH, Jul 29, 2008
  10. pewd

    pewd Clarinet Dude

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    school busses.
    ever hear a school bus with QUIET brakes?
    i wonder what the effect on brake pad replacement costs would be to put a regen braking system on school busses, UPS trucks, and USPS trucks
     
    #10 pewd, Jul 29, 2008
  11. ZippyPri

    ZippyPri New Member

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    Good point, but then again you would think that a heavier vehicle would generate more energy when coming to a stop, thus using that for the extra energy to propel the heavier vehicle forward...
     
    #11 ZippyPri, Jul 29, 2008
  12. FL_Prius_Driver

    FL_Prius_Driver Senior Member

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    But the big picture is still discouraging. These trucks are hauling mostly water from point A to point B....and water that is not very healthy in the first place.
     
    #12 FL_Prius_Driver, Jul 29, 2008
  13. PriusSport

    PriusSport senior member

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    Good to see this. I know most of industry is on board about Global Warming, etc.
    Way ahead of the politicians.
     
    #13 PriusSport, Jul 29, 2008
  14. tripp

    tripp Which it's a 'ybrid, ain't it?

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    It's good business these days... nothing grabs suits' attention like the bottom line.
     
    #14 tripp, Jul 30, 2008
  15. hobbit

    hobbit Senior Member

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    Will this hybrid purchase go hand in hand with improved driver
    education? I had one of their long-haul guys tailgate the crap
    out of me today.
    .
    _H*
     
    #15 hobbit, Jul 30, 2008
  16. Godiva

    Godiva AmeriKan Citizen

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    Maybe he was practicing his hypermiling technique by drafting?
     
    #16 Godiva, Jul 30, 2008
  17. ny biker

    ny biker Member

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    The Postal Service is already using alternative fuel vehicles.

    USPS - Innovation
     
    #17 ny biker, Jul 30, 2008
  18. tripp

    tripp Which it's a 'ybrid, ain't it?

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    damn, ye beat me too it.
     
    #18 tripp, Jul 30, 2008
  19. Godiva

    Godiva AmeriKan Citizen

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    :whoo:
     
    #19 Godiva, Jul 30, 2008
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