Featured Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

It does not represent the 2016 Prius well, it makes me wonder what other ideas the advertising agency came up with if this was their best!??

 

exactly, envision a redneck driving a prius and actually impressed with it. believe it or not there is a real life youtube on this. pretty hilarius to watch. toyota should pay this guy:

 

Forget stereotypes. I see someone having such a proud day, they’re letting a little bit of devil out. They’re proud to drive the prius. It makes them happy.

The music could be swapped out.

Imagine him singing the BG’s song “How Deep Is Your Love?”
Or how about Judas Priest’s “Devil’s Child?”, or "Breaking The Law?"
Take a spin on the efficiency and use AC/DC’s “Dirty Deeds Done Dirt Cheep”

The duck's "Go Prius Go!" is great.

Makes me want to write an iPhone application to detect acceleration and play the sound byte when getting on freeways.

 

That commercial almost makes me want to return my Prius... almost

 

It is difficult to forget stereotypes when the ad does such a great job throwing it in your face.

 

The police chase commercial was awesome.

 

Looks like Toyota went with the better ad with the police Chase!

 

that was their best commercial ever. congrats toyota!

 

Might be the best commercial so far in the super bowl. That was funny

 

Yeah this one was a lot better to me

 

we're watching with people who don't care about prius or football, and even they liked it.

 

haven't seen a vdub commercial yet...