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Volt 2.0: Ruess "It will leap-frog... the competition"

Discussion in 'GM Hybrids and EVs' started by Jeff N, Oct 1, 2014.

  1. Trollbait

    Trollbait It's a D&D thing

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    Fuel cells are what the Japanese government and auto makers decided upon. There are some cookies at CARB that have personal investment in FCEVs, but Toyota wouldn't be lobbying them if they weren't getting large incentives from their own government for the home market. If CARB had been more technology neutral, Toyota would still lobby them for greater FCEV credits, but they might have continued with Tesla converting Rav4s for the ZEV mandate there. Any plug in sold, even short EV range ones like the PPI, lets the public get more comfortable with them, and lets them see that most of their apprehension about them was unfounded. This will hurt FCEV sales in Toyota's view.

    FCEVs must be as dirty as BEVs, and they both move the harmful emissions out of population centers to a power plant where emission control is an easier prospect. Though tiny, the NOx, CO, and hydrocarbon emissions of a hybrid are still being emitted next to your house and on your street.

    The difference in production costs between a BEV and a hybrid is due to the huge production infrastructure in place for the ICE car. The only thing that needs to come up to speed for BEVs is battery production, which it is.
     
  2. dbcassidy

    dbcassidy Toyota Hybrid Nation, 8 Million Strong

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    We have been giving GM a much LARGER chance than Toyota ever had.
    Its' called: Taxpayers' Bailout, and being "forgiven" by the Treasury Dept. in having GM payoff their entire bailout package. So, we the taxpayers have to dig deeper to pay it.Lets' be honest with ourselves and ask ourselves how many more times are we going to give GM the chance to keep screwing us?
    The difference is: Toyota looks at the long term, GM only the short term.
    DBCassidy
     
  3. bisco

    bisco cookie crumbler

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    all i want from volt 2.0 is prius size hatch back and 50 mpg epa, with current ev range. is that too much to ask?:)
     
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  4. john1701a

    john1701a Prius Guru

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    Imagine what Prius rollout would have been like with a $7,500 tax-credit. There was nothing but a deduction back then. Buyers got between $300 and $400.

    After all this time and so much money, finally getting something to compete with the true competition (traditional vehicles) would be nice. That isn't too much to ask.
     
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  5. Zythryn

    Zythryn Senior Member

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    Again, produce a new car with new technology (to the company).
    Both Toyota and GM did this, separated by a decade.

    No, the car and their market are not identical.
    They both started slow, and gained traction slowly.
    Gen 1 Prius was not profitable.
    Gen 1 Volt is not profitable.

    Gen 2 Prius was.
    Why demand that the Volt 1 is a failure for not being profitable?
     
  6. john1701a

    john1701a Prius Guru

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    Huh?

    GM already had extensive motor & battery experience.... EV1 and Two-Mode ...were major efforts that cannot just be dismissed.

    Toyota had nothing when it rolled out Prius.

    Actually, it was.

    That profit was achieved a year prior to the next generation through both refinements to production and diversification.

    Remember Echo? That was a clever way of sharing some of the Prius production. The platform reused. The engine detuned.

    GM set the sales goal, a necessary aspect of achieving profitability... agreements with third-party suppliers, dealer involvement, etc. The outcome was volume much lower and the need to slash prices.

    Calling that outcome a "delay" instead is fine. But clearly, expectations were not met.
     
    #26 john1701a, Oct 5, 2014
    Last edited by a moderator: Oct 8, 2014
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  7. Jeff N

    Jeff N The answer is 0042

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    But let's not forget the economic and psychological impact of the disastrous invasion of Iraq that took place 6 months before the 2nd gen Prius was rolled out in late 2003.

    Gas prices jumped sharply from a 2002-2003 base price of around $1.75 (in 2014 dollars) to $3.00 by 2006 and $4 by 2008. Prices, as usual, were even a bit higher in areas like California that dominated Prius sales in those years.

    That indirect US Government subsidy to the Prius was worth several thousand dollars in real or perceived fuel savings. Those gas price changes align closely with the surge in Prius sales and helped establish the Prius brand in the US and other markets.

    Gas Price History Graph (historic prices)
     
  8. dbcassidy

    dbcassidy Toyota Hybrid Nation, 8 Million Strong

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    Yep, you are correct John.

    DBCassidy

    Er, like the non-existant Volt commercials. scant advertising - there is plenty of advertising failure. It seems like GM is not fully behind the product such as the Volt.
    Even the lack of Volt advertising is a thorny issue over in the Volt users forums.

    DBCassidy
     
    #28 dbcassidy, Oct 5, 2014
    Last edited by a moderator: Oct 8, 2014
  9. Sergiospl

    Sergiospl Senior Member

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    It was said back in 2010: "Chevy Volt leap-frogged the Toyota Prius". So, how can you Leap-frog Gen III a second time? :D
     
  10. bisco

    bisco cookie crumbler

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    fire up the gm hype machine once again. when the product disappoints, backtrack on every claim. the more things change, the more they stay the same.
     
  11. john1701a

    john1701a Prius Guru

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    The hype machine has kicked into high-gear already. I've been seeing quite a number of contradictory posts lately. Things enthusiasts wouldn't have been caught dead supporting in the past are now getting their full endorsement. Of course, we knew this was going to happen. Not witnessing a change in approach behavior meant the same pattern would repeat... again.

    Meanwhile, the market is drawing closer to what Toyota has been working toward all along... a plug-in hybrid for the masses.
     
  12. Trollbait

    Trollbait It's a D&D thing

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    Pushing fuel cell cars over a BEV in California appears to say Toyota doesn't want to deal with the plug.

    What is really telling is keeping Prius plug in availability to just 14 states for all this time. This gives the company limited or no consumer feed back in several markets. Expanded rollout would also get more dealers exposed to a PHV. I know car dealers can be clueless when it comes to hybrids and others, but waiting until the second generation PPI or other plug in will those in a large part of the country flat footed in terms of how to sell such a vehicle for the masses.

    The second gen Volt will be revealed at the Detroit auto show in Dec or Jan. GM has said less about it, for shorter time, than with the first one's final reveal.
     
  13. FL_Prius_Driver

    FL_Prius_Driver Senior Member

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    As far as I can tell GM effort is putting their big advertising money into convincing the viewer that a Buick is no longer the exclusive car of the over 80 crowd. However, in all fairness I have seen more Volt commercials than PiP commercials.
     
  14. john1701a

    john1701a Prius Guru

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    Look the other direction. Toyota learned from the other automakers what not to do.... namely, don't follow the same path they took, regardless of how counter-intuitive it seems.
     
  15. Sergiospl

    Sergiospl Senior Member

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    Other than Prius PHEV, Not interested in plug-in hybrids if the hybrid ("Part of it") is compromised. Hope to be impressed in January, but I can do this right now with Gen III (no plug) on regular gas.
    New Image6.JPG New Image12.JPG
     
    #35 Sergiospl, Oct 9, 2014
    Last edited: Oct 9, 2014
  16. john1701a

    john1701a Prius Guru

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    The question of WHO continues to be a mystery. What group of buyers will GM be targeting?

    With gas here just $2.95 per gallon, Volt is an extremely difficult sale. How will it change to gain appeal?
     
  17. Trollbait

    Trollbait It's a D&D thing

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    That might simply be because the PPI isn't sold in Florida.
    Just follow Honda, M-B, and now Hyundai in California now then. But then, doing plug in is also just moving with the crowd.
    But what can you get in a Japanese gen1?;)

    GM had to compromise on the ICE for time and cost. Then further compromised possible ICE efficiency in favor of creature comfort. Seems like most people won't put up annoying noises and vibrations along with extreme temperatures in pursuit of efficiency like us dedicated ones.
     
  18. FL_Prius_Driver

    FL_Prius_Driver Senior Member

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    While traveling I have certainly not seen the ads is states where the do sell the PiP. A look on the internet shows the following ad was put out:


    But I wonder. Is this an ad or an anti-ad for the PiP?
     
  19. Trollbait

    Trollbait It's a D&D thing

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    The little TV I watch is mostly basic cable, and mostly recorded. So I can't even recall what the last auto ad I saw was for. Likely a truck or crossover though.

    Hybrids in general seemed to get little advertising. The last one I remember was for the MKZ. The ad budget mostly goes to the main sedan and the higher profit trucks, crossovers, and minivans it seems.
     
  20. dbcassidy

    dbcassidy Toyota Hybrid Nation, 8 Million Strong

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    But, then again Tesla doesn't seem to produce commercials. Tesla is moving product while GM gets more nervous.

    Ah, the beauty of knowing your buyers market and expanding upon it.

    DBCassidy